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Nuts and Bolts: Papyrus Removal.

January 17, 2020

Nuts & Bolts – Papyrus Removal
 
GCU is keen to inside verse legibility.  Many factors come to play like font style, size, color, line breaks, and alignment.

 

Over the years there have been and continue to be shopper complaints about the font Papyrus.

 

It is described as:
Papyrus has a number of distinctive characteristics, including rough edges, irregular curves, and high horizontal strokes in the capitals. Created in 1982, it was hand-drawn over a period of six months by means of calligraphy pen and textured paper.

 

Apparently Papyrus tops the list of most hated typefaces after Comic Sans and is the butt of many a joke:
SNL Papyrus YouTube https://youtu.be/jVhlJNJopOQ

 

We know that it has an intentional aged and ancient look with incomplete edges. However the common shopper complaint is “it looks like your printer ran out of ink”.  As GCU takes care of unhappy shoppers, we either re-order for or refund the shopper. This is costly and unavoidable. Due to this repeated issue we have decided to remove Papyrus from the fonts offered on the site – inside verse, custom front, Stock Card Creations.

 

This change will not impact existing cards using Papyrus, unless the shopper attempts to change the font, they will not be able to reselect Papyrus.

 

This notice is to alert you of its removal by mid 2020 and serve as a suggestion to no longer use Papyrus in your new submissions.

 

Here are some related posts about:

 

The difference is made in the details!
Mindy

GCU Community Manager

Wanted New Cards: Wirehaired Dachshund.

January 16, 2020

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Wanted Cards – Wirehaired Dachshund

 

Pet lovers are crazy about greeting cards featuring their favorite breeds.  Dogs, cats, birds, you name it.  These fur, feathered and finned babies are part of the family.

 

GCU is in need of more cards featuring Wirehaired Dachshund (vs Smooth and Longhaired).  Consider cards featuring this breed for a variety of occasions.  In general, the card will go in the following subcategory >> Animals / Pets >> Dogs

 

 

Be sure to put important terms like the breed name in the card title, artist notes (which serves as a product description) and keywords.

 

If you are not closely familiar with different breeds of animals it is an excellent idea to do your due diligence to make sure you have the correct breed.

NOTE: consider designs that feature more than one animal as breed fans or breeders will typically have more than one and also consider different colored coats.


We’d like you to create at least one card using the Stock Cards function (Bigstock) or your own graphic designs.

Remember, when you’re submitting your new card, add a little note about the intended category in your Notes to Reviewers. Be inventive,  be clever, be creative. Go for it!

Freebie Wednesday: Free Papercut Floral Bundle

January 15, 2020

Freebie Wednesday: free Papercut Floral Bundle.

 

This beautiful free Papercut Floral Bundle (by Tatiana Cociorva Designs) is only available for the next 6 days at The Hungry Jpeg. Don’t miss out!

 

 

This product comes with a complete commercial license.

 

Nuts and Bolts: Classic Blue Inspiration – January Design Challenge.

January 10, 2020

Nuts & Bolts – Classic Blue Inspiration – January Design Challenge

 

The first design challenge of the year has been announced.  As we’ve done in years past, we’ve kicked it off with the theme of Pantone’s color of the year – Classic Blue. If you’re scratching your head for design inspiration, be sure to peruse our Pantone’s 2020 Color of the Year – Classic Blue.

 

 

Our challenges are opportunities for artists to break a creative slump or think outside of their normal go-to design (or color) box. Consider it a fresh departure from the holiday blues!

See the details of January 2020 Design Challenge here.

 

The difference is made in the details!
Mindy

GCU Community Manager

Wanted New Cards: Invitation Honeymoon Fund Bridal Shower.

January 9, 2020

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Wanted Cards – Invitation Honeymoon Fund Bridal Shower
 
Themed bridal showers are a fun twist on the general gift registry.  Many newlyweds these days already have the household basics and are looking for help with funding their honeymoon or special activities on their honeymoon.
Please consider creating cards for this category:

 

Note these tips on invitation inside text.

 

Create at least one card for these categories using the Stock Cards function (Bigstock) or your own graphic designs.  To expedite the review of these cards, please check Fast Track Review on the card image details page when you create your card and add a Note for Reviewers like “for Blog – Wanted Cards”. For standard front designs, consider using Stock Card Creations to create new cards quickly. These cards are automatically set for expedited review so no need to Fast Track.

Freebie Wednesday: Audina Font.

January 8, 2020
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Freebie Wednesday:

 

Be stylish with the Audina Font (by etigletters). Completely free for the next 6 days at The Hungry Jpeg. Don’t miss out!

This product comes with a complete commercial license.

 

Dash of Inspiration: January 2020 Design Challenge

January 6, 2020
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Another year has disappeared! Here’s hoping each of you had fun, learned something new and were inspired to step outside your designer’s comfort zone last year and are ready for new challenges in 2020! Before we kick off January’s Challenge – I want to remind you that behind the scenes, Mindy, Nasser and the GCU team are all little elves working diligent to come up with the very best of the best that we artists brought to GCU in 2019.

Be sure to look for the Best of 2019 Founders’ Choice Awards! This time of year, our founders; Mindy and Nasser, will be choosing from ALL the cards created in 2019 – not just from challenge submissions. Winners of the 4th Annual Founders’ Choice Awards are expected mid-to-late January, 2020.

Now it’s time to create for our first challenge of the 2020 New Year …

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Theme: Classic Blue Pantone© Color of the Year for 2020

Requirements:

  • The Classic Blue Pantone© color of the year for 2020 must be primary in your imagery. Color of the Year for 2020 PANTONE© Classic Blue
  • Write your own verse/message, be creative and write a message that clearly speaks to your imagery, occasion and recipient.
  • Blank verse will not be considered for entry in this challenge.

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Entry Deadline: Friday, January 31st

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How to Enter: Post the PID (card number) and the URL (public storefront link – please WAIT for the card to be available in the public marketplace, please DO NOT post a link to your Manage Cards area) as a post in the challenge blog. We’ll forward your entry to the jury.

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Category:

Any category that is well-suited for your Classic Blue Color of the Year design.

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Rules:

  • Submission must meet GCU’s Submission Guidelines and be Approved through the usual Review Cycle– Fast Track your submission with this in the Notes to Reviewer: January Design Challenge Submission here is the link to the blog post: (include THIS blog post URL)
  • Only ONE card per artist per challenge.
  • Submissions must be NEW, no existing designs.
  • Your entry must meet the Challenge Requirements and Theme or it will not be included in the challenge.
  • Stock Card Creations entries will not be accepted.
  • Your designs should differ from those already offered in the category of your choice to offer shoppers a variety of choices, not more of the same.

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BLIND Judging: We hope each of you enters every month. Entries are submitted anonymously for judging by the GCU Challenge Jury which means that before and during the challenge, judges do not have any way of knowing what artist is behind each entry. This eliminates any and all concerns with ‘favoritism’. Results will post on the Community Blog. The jury will judge the entries on the following criteria:

  • How well the card meets the Challenge Requirements and Theme.
  • How well the card speaks to the Category the artist chooses for the card submission.
  • Creativity, Execution and Marketability.

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Winners: 1st Place:

  • The winning designer’s card and store will be featured on the GCU Public Blog the blog which customers view and follow.
  • As well as featured on the GCU Public Facebook Page nearly 56,000 followers, now THAT’S exposure!
  • The winning card will be Design of the Day following the announcement of the winners (within 48-hours).

    EXCEPTION: Horizontal (landscape) cards may not be featured as DOD due to GCU Home Page space restrictions. In these cases, GCU will choose a different vertically oriented card from your store to feature as DOD. Thank you for your understanding and apologies for this limitation.

  • The winning card will be added to the Greeting Card Universe Design Challenge Winners Pinterest Board – currently GCU’s Pinterest Page followers: 2K!
  • The winning card, should the artist choose, may be referenced in a new series by the winning artist and he/she may Fast Track all cards in the new series (being sure to give the Challenge URL and winning card PID in your Notes to Reviewer for each card in this series).
  • Winning card will be included in a marketing email to over 100,000 customers!
  • NEW starting this month, GCU will create a Meet the Team board for the winning artist under the Pinterest GCU account where the winning artist will be able to pin and promote her own storefront and all that makes them a unique card designer and one of GCU’s artistic community team member.
  • Winning card will be posted on GCU’s Instagram with 2,000 followers and counting!
  • GCU will create a Meet the Team board for the winning artist under the Pinterest GCU account where the winning artist will be able to pin and promote her own storefront and all that makes them a unique card designer and one of GCU’s artistic community team member.

2nd Place:

  • Your submission will be Design of the Day the following week of announcing the Challenge winners (within 7-days).

    EXCEPTION: Horizontal (landscape) cards may not be featured as DOD due to GCU Home Page space restrictions. In these cases, GCU will choose a different vertically oriented card from your store to feature as DOD. Thank you for your understanding and apologies for this limitation.

  • Your card will be added to the Greeting Card Universe Design Challenge Winners Pinterest Board.
  • Winning card will be included in a marketing email to over 100,000 customers!
  • Winning card will be posted on GCU’s Instagram with 2,000 followers and counting!

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Tips:

Check out these tips, tricks, freebies, and tutorials from our own GCU Community Blog which might be helpful in this month’s Challenge.

Color of the Year for 2020 PANTONE© 19-4052 Classic Blue

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ColoroftheYear_2020

Be inspired to create and learn something new!

 

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