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Nuts and Bolts: Graduation 2018 to 2019

January 18, 2019

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Nuts & Bolts – Graduation 2018 to 2019
 
Graduation card sales will begin before we know it. Let’s be ready for all those proud grads with updated cards! Many college graduations are in May and high schools right after that in late May and June. There are hundreds of graduation cards on the site dated 2018. This includes Congratulations, Announcements, and Invitations. Not only should card images be updated but also card titles, keywords, and artist’s notes accordingly. This even applies to custom front design to make them more marketable and avoid shopper errors.

 

Search results for “Graduation 2018“.

Tip: A quick way to pinpoint the bulk of your related cards is within your Manage Store >> Manage Cards and locate cards searching with keywords “graduation 2018”.

 

While graduation is on your mind, consider adding new designs to the collection to offer fresh choices to shoppers. See here about adding fresh designs to a saturated category.

 

Please take the time now to update your designs before 3/1/19. After 3/1/19, GCU will take any outdated cards offline. 

 

The difference is made in the details!

 

Mindy
GCU Community Manager

 

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Wanted New Cards: Valentine’s >> Coupons IOU & Secret Crush Reveal

January 17, 2019

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Wanted Cards – Valentine’s >> Coupons IOU & Secret Crush Reveal
 
Valentine’s Day is a perfect time to give your loved ones a special little gift.  Have some fun with a card that is a gift by including an IOU or coupon.  This
could be something cute like a movie night out with popcorn, 20 hugs and kisses, baking cookies together, or something a little more romantic and adult oriented.
Include an IOU / Coupon idea or let the shopper create their own.

These cards will go here Holidays >> Valentine’s Day >> Coupons IOU with subs for:
>> General
>> For Him
>> For Her
>> For Kids
>> From Kids
>> Sexy / Naughty
>> Other

 

We’ve also created a new category for a Secret Valentine Crush Reveal.  Perhaps a secret admirer who has finally gotten the nerve to reveal their identity and see where things go.
These should be flattering and sweet, avoiding sounding like a stalker.
These cards will go here:

 

Freebie Wednesday: Ullarf Font

January 16, 2019
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Freebie Wednesday:

 

Ullarf Font is a lovely script font and it’s free at Creative Fabrica for another 5 days so you better hurry. Don’t miss out!

 

This product comes with a complete commercial license.

 

Rainbow Connection: Pattern Curator.

January 15, 2019
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Pattern Curator is always a fun source for color, print & pattern inspiration, trend forecast and trend insights. Get inspired!

 

 

Nuts and Bolts: Custom Request Design Change

January 11, 2019
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Nuts & Bolts – Custom Request Design Change

 

We usually see the most discriminating card shoppers at Christmas and in preparation for a bride’s wedding.  GCU’s offering of custom design change requests are very popular for these shoppers to result in the perfect card. We’d like to share a shining example of a custom design change Christmas card that resulted in an impressive order for GCU artist Maria Dryfhout of Click-a-pic.

 

Shopper’s request:  I was wondering if the dog tags could read “For God” “and Country”. I’m looking to order these for our annual Christmas card, as “For God and country”.

 

Maria hopped on the request right away communicating with the shopper and completed their request in TWO DAYS! Now I call that a Christmas miracle! Congratulations on the sale, Maria, and a big thanks for taking such good care o the shopper and making all of us at GCU look like holiday heroes!

 

The difference is made in the details!

 

Mindy
GCU Community Manager

Wanted New Cards: Taco Twosday Birthday

January 10, 2019

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Wanted Cards – Taco Twosday Birthday

 

So many interesting twists on words and themes in today’s social media and hashtag world.  Two of these wonders, Taco Tuesday (because we now eat foods that start with the same letter as the day of the week) and Twosday (quite simply the 2nd day of the week) have joined forces becoming a growing trend.  Introducing Taco Twosday!

 

It should go without saying, but I will say it.  The theme is typically Mexican.

 

Please consider leveraging this theme in birthday cards and invitations for someone turning 2.

 

Birthday >> Age Specific >> 2nd Birthday
Invitations >> Birthday Party >> Age Specific >> 2nd Birthday 

Freebie Wednesday: Katulamp Font

January 9, 2019
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Freebie Wednesday:

 

Katulamp is a free brush script font (by Resume Land) and freebie of the week at The Hungry Jpeg. Don’t wait too long, the offer expires in 6 days!

 

 

This product comes with a complete commercial license.

 

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