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Guest Blog: Tracie – Harnessing the Power of Facebook

June 18, 2011
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Today’s guest blog comes from Tracie at Photography TK Designs – you should not miss this!

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HARNESSING THE POWER OF FACEBOOK

So you’ve finally got your storefront set up and it’s looking great. Cards are getting approved right and left. Sales are going to skyrocket—This card selling business is going to be a snap! Now you sit back and wait.

As weeks go by, you notice not even one person has made a click on your cards. So depressing. You’ve got to find a way to get some exposure. A great idea pops into your head: You’re going to start your own Facebook page. Then you’ll get noticed, right? The same excitement you had in the beginning returns. Fans are going to flock to your page—and with all the links to the store you’ve posted, you are finally going to be a success…Guess again!

Sure, you appreciate the support of your friends and family—they even say they like your posts. But you know they never look at your creations up close—the clicks count still reads zero. “I’ve had enough of this!” you shout as you shake your fist at the computer screen. It is time to do some serious networking! You start searching the forums for other Facebook users. Let the games begin. You know the ones, ‘I’ll “like” you if you “like” me.’ Finally you’re getting some traffic—granted it’s mostly just other business pages “liking” your page. But they say they LOVE your work!

Problem solved? You wish! It’s great to have a fan page that looks popular. But what good is it? All your fans are out selling their own wares. You’re looking for people who are interested in what you’ve got to offer. Time to rethink your strategy—again! Desperately you start googling your items on the internet…Wait. What is this? Your awesome design just popped up in the image search results! Your heart skips a beat as you click on the link and wait for your storefront to load. That’s not your store front—it’s one of your Facebook albums. Exciting to see, but how can you direct potential customers to your storefront from there?

Yes, this is my story. Once I discovered my images in the search results, I started wracking my brain to find ways to use this to my advantage. What if I posted a photo of my cards in an album on my Facebook page and attached a link directly to the card in the description? Viola! All of a sudden my cards were starting to get clicked on. Not only was I getting better exposure through internet search results, my fans started clicking on my cards too. Why? I know why. People love pictures. If I’m more inclined to look at a photo album than to click on somebody’s card link, then my fans are surely the same.

Facebook is a powerful tool once you learn how to use it. Another thing you can do to harness its power, is find ways to draw your audience in.  People love to get involved.  Post work-in-progress photos. Ask for suggestions. If your fans know they’ve played a part in the creation process, they will be more than willing to see the final result. I was encouraged by one of my favorite photographers to start a 365-day challenge. I take a new picture every day and post it for my fans to see. Not only has this helped me grow as an artist, it keeps my fans coming back daily to see what’s new.

As a final note–Find the right clientele. You are ultimately looking for potential customers. That’s why I started a Facebook page devoted to linking the customer with the artist. Because honestly, what good are a thousand fans if they’re not interest in what you have to offer?

Now as to actual card sales? Well that’s a whole different story!

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Thanks, Tracie! Excellent tips anyone can use to boost their on-line  presence.

8 Comments leave one →
  1. June 18, 2011 3:07 pm

    Thanks so much Tracie! I bow to you for being able to harness the power of facebook…it’s my weak area. I become very impatient trying to figure out how to do the simplest thing whereas other sites I’m a wiz…frustrating…LOL! I bow to the master and will soak up any and all tips you give!! THANK YOU!!

  2. June 18, 2011 3:40 pm

    Tracie you are a genius. I’ve been trying to figure this out and you saved me mucho time. Thanks so much for your contribution.

  3. June 18, 2011 6:58 pm

    Super, Tracie! Like Doreen, Facebook is my weakest area in networking. 😦 Argh!

    But I’m going to try to submit my storefront to your FB page. 🙂 Hope it works.

    • June 18, 2011 7:16 pm

      I didn’t succeed in getting the photo included that I wanted to, but I believe the post went through. 🙂 I wish I could say I’m a fan of Facebook, but it’s still too hairy for me to comprehend as well as I’d like.

      But thank you so much, Tracie, for the added resource. I agree with Michele, you’re a genius! 🙂

  4. June 18, 2011 9:54 pm

    I’m glad you found it helpful! 🙂

  5. June 19, 2011 3:44 am

    Excellent post, Tracie! I now have a portfolio of my images on my Facebook Fan Page because of your advice.

    Cheers,

    Rosanne

  6. June 23, 2011 9:58 pm

    Really appreciate this blog, Corrie and this particular article was very helpful! How to use Facebook more productively, no matter how much I enjoy the games– thanks 🙂

  7. August 8, 2011 6:14 am

    Thanks Tracie, great informations:) Thanks Corrie for posting it:)

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