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Design Spotlight: Surabhi Seema

September 5, 2012

Today’s Design Spotlight shines on Surabhi Seema of Abhipsa – Exotically beautiful cards, don’t you think? And an interesting view on how non-Americans have to learn about American culture and how it differs from their own.


We are a team of two sisters. We used to make cards using various materials with our whole family when we were young. Over the years, we have enjoyed many things together, some of which include performing skits without any audience, experimenting recipes when our mother was not home, building cardboard houses. Now we live in two different countries but with this store, we are once again designing cards together.

One of our main challenge on GCU was not knowing the American culture and the taste of Americans  in terms of design
details and color combinations. For example, it was impossible for us to imagine a black card for wedding related occasions. It would never be done in our country as black is considered as inauspicious,  but we saw the most popular wedding related cards were black and white. So we had to learn about American holidays, customs, etc., and design differently than our comfort zone.

The card was selected as Design of the Day last year and we like it as we have used very few fine outlines, still those golden outlines give it a festive look.

2 Comments leave one →
  1. September 5, 2012 4:34 pm

    I for one have always loved your cards, from the 1st day I saw them. You deserve applause for going the extra mile and making something uncomfortable from your culture, comfortable.
    Good for you and great simplicity of design!

  2. September 5, 2012 8:27 pm

    Great job, and kudos to sister power! 😉

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