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Tips and Tricks: Fast Track vs. Waive Review

March 14, 2013

Fast Track vs. Waive Review

Today, we’re talking about your options when it comes to card submissions.

The first option is the regular submission route, in which you upload your design(s) and wait for the cards to be Approved, Declined, put On Hold, or Returned for Edits by the GCU’s Review Team.

The second option is Fast Track, an expedited review which may be used only when:

  • You  have created a custom design for a shopper
  • You are fulfilling a request in the Cards Wanted topic on the Forum
  • You are submitting one card of a series for pre-approval

The Fast Track option may NOT be used when:

  • You’re submitting holiday cards right before the holiday and are afraid you’ll miss it
  • You’re impatient with review times and just want your cards in your store now

Be aware that Fast Track doesn’t mean your cards won’t be reviewed. Cards may still be placed On Hold if the reviewer has a question or needs a second opinion. It’s not a totally free pass. And when you Fast Track a card, be sure to include the reason why in your Notes to Reviewer to avoid delays.

The third option is Waive Review, which places a card directly in your Private Gallery without review. While this option can be used if you have a very urgent request from a shopper, be aware that:

  • You are financially responsible for any of these cards returned by a customer because of artist error
  • Card is available in your Private Gallery only – it will not be seen in on-site searches or found in category searches
  • You will need your Private Gallery module ON in your store to access the card

Abuse of either Fast Track or Waive Review may result in all your submitted designs being put On Hold and your use of Fast Track being suspended.

And there you have it! For the most part, you won’t use Fast Track or Waive Review often, and you’ll just need to be patient while waiting for card approvals from the Review Team.

You can expedite normal review times by taking responsibility for your card designs and making sure they are error-free, within the margins, have good spelling and grammar, and obey the guidelines in the Wiki.  You’ll also help yourself by not submitting cards right before a holiday. Savvy artists design 3-6 months or more before a holiday if they want to see sales.

Good luck!

4 Comments leave one →
  1. March 15, 2013 4:02 am

    All great advice. Thanks for posting! 🙂

  2. March 16, 2013 3:01 pm

    I agree, great advice, Thank You!

  3. March 17, 2013 1:02 am

    Hello, Speaking of Fast Tracked Cards, is there a cut off date for Mindy’s Fast Tracked Card Requests?

    • March 17, 2013 6:28 am

      I don’t know if there’s an official cut-off, but since the Fast Track is supposed to be used because the customer is waiting for cards, I’d probably not use Fast Track after a reasonable period of time, say a week or so. If it’s been a month or two, there’d be no point in Fast Tracking, would there?


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