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Tips and Tricks: Creating GCU Links for External Use

September 12, 2013

There’s been a lot of Forum discussion on the topic recently and Doreen Erhardt has given us a quick reference explaining how to create GCU links from searches and use them on other sites to promote your work. Take it away, Doreen!


Creating GCU Links for External Use

Promote your cards, storefront, other cards on GCU and various storefront or site-wide searches using these formulas.  Be CAREFUL to not omit or add characters in these parameters, if the link does not work … it’s likely you have some piece of the string incorrect.

Working in your storefront, use this as your guide for unique search URL links:

As an example, I typed into my storefront Search box: Halloween+Cat. Though all the right cards showed up, the URL at the top of the screen looks like this:

Which of course will not get the customer to my storefront, let alone this specific card search.

So, to the above link when you do the initial storefront search, you add this:

?keyword=halloween%20cats&store_id=  your store ID (which should be automatically added after the equal sign for a search within your storefront).

The working URL now looks like this showing my storefront and only Halloween Cats in my store.

To get a search parameter URL for site-wide to link, use this formula:

As an example, this link will pick up all cards with Red and Anniversary and sort will be newest.

This link will pick up all cards with Sunflower and Birthday and sort will be most popular.

You get the idea. So to create your own searches simply replace the ‘keywords’ in the above links, separating the keywords with %20 and you’ll have a viable search URL to link to off-site. Notice you can change the ‘sort’ to either newest or popular depending on your needs.

Adding Referral ID to these links:

Now add your Referral ID code to these links to get referral monies from a new customer who follows your link and shops anywhere on GCU using that ‘cookie’.

To add your referral code to the end of a GCU standard URL for a storefront, category, etc.

Add this to end of link for referral code: ?gcu=your referral ID

If link has been derived from a search parameter (like those I show above) use this: &gcu=your referral ID

To obtain your Referral ID, go to Manage Cards >> Community Resources >> Widgets.

Now look at the Get HTML for your widget and notice the Promotional Email Link code, which looks like this:

Replace the ‘your referral ID’ in the two codes above and you just tack that on the end of the appropriate GCU URL.

To see these types of links at work, visit my greeting card page for my own cards and store-wide searches here:

And here where I’ve started an ongoing list of some of my favorite GCU artist’s stores:

Good luck!

6 Comments leave one →
  1. September 12, 2013 8:10 am

    Awesome, Doreen! This is very useful indeed! Thank you so much for writing it out, I’ll be referring to it offten 🙂

  2. September 12, 2013 9:30 am

    Thank you, Doreen – brilliant! I’ve printed it out (in duplicate, inadvertently, because my printer was playing games this morning!) – it’s something that has been a mystery to me for ages 🙂

  3. September 12, 2013 3:44 pm

    Steppeland and Judy – You are very welcome! Really glad I could help. I am not a programmer, but I’ve forced myself to learn how to decipher ‘linking language’ on some of the PODs, just so I could get the results I was after … LOL!

  4. September 13, 2013 1:46 pm

    Thank you so much!

  5. September 21, 2013 7:21 am

    Hi, Doreen, just thought I’d let you know that I’ve been trying out this linking code for the first time today. I had a little trouble with finding my store ID – maybe I did something wrong, but nothing was ‘automatically added’ like your description seems to suggest. And I had no idea where then to go find my store ID myself.
    After some searching, I just happened to see that the store ID can be found in the Promotional Email Link code, which you are describing in the second part of this blog – So YAY, there I was with all the info I needed! And it’s working fine! Thanks again for this great tutorial!

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