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Nuts and Bolts: Uniqueness & Artist’s Notes & SEO

April 15, 2014

Uniqueness & Artist’s Notes & SEO

First, let’s define SEO for those who’ve never heard of it−Search Engine Optimization. In other words, it’s making your product, in this case your greeting cards on GCU, attractive to search engines so they will add it to their indexes.

Now to break the subject of Uniqueness down as simply as possible:

Google is the most prominent search engine and the one you most want to get into.

Google rewards unique content−that is, content that is original, not copied from an existing source.

Google does not love content that simply repeats something that already exists.

So what does this mean for you?

All artists should be writing product descriptions on your cards. Don’t use the space for your personal copyright notices or to tell customers you will customize the card. If you want to include that information, fine. But WRITE A DESCRIPTION first.

This will be immensely valuable in getting your cards visible to potential shoppers. Who do you think sells most of the cards on GCU? That’s right. Artists who not only make marketable designs, but also include detailed descriptions of their cards in the Artist’s Notes field (and do their marketing, but that’s a subject for another day).

It’s easy to write a product description, but if you need help, just write as though you’re describing the card to someone who can’t see (in this case, the search engine, which relies on words rather than images). We’ve also got an article on How to Write Product Descriptions you can read for more information.

The new Uniqueness Test implemented by GCU is a handy tool that checks your card’s uniqueness against your other cards. Don’t worry about other artists, they’re not included in the test. Just you compared to yourself. This helps point out if you’re being a little lazy and repeating same/similar descriptions all the time, which gives you a heads-up that you should be a little more creative.

Naturally, if you create a whole collection of cards and just change a couple of words in each card’s description, you’re saving time, but losing Google love. Remember what I said about Google not liking same/similar content? If you have the creativity to rewrite each description in a way that the Uniqueness Test gives a green light to, great. If not, or if you think it’s too time consuming, you’ll have to decide if you’re willing to pay the price.

Please note this doesn’t affect site-wide searches on GCU itself, only outside search engines.

So if you haven’t been writing product descriptions, we suggest you start right now, otherwise more savvy artists are going to leave you in the dust while they enjoy search engine nirvana.

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3 Comments leave one →
  1. April 15, 2014 9:50 pm

    Excellent 🙂 This is critical to your cards’ visibility … get creative with words, cozy up with your thesaurus, compose compelling product descriptions.

  2. April 16, 2014 10:45 pm

    I am LOVING the Uniqueness Tool! It’s a brilliant idea and makes it so easy to see what cards need some TLC in their description. Great job GCU for this addition to our tool set and THANK YOU Corrie for sharing it with us.
    Doreen

  3. Tessa permalink
    July 23, 2015 4:00 am

    This has been soooooooooooooooooooo eye opening and helpful for me! THANK YOU!

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