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Tips and Tricks: Trend Spotting

August 21, 2014

One of the things we try to do for artists is keep them updated on upcoming design trends they can incorporate into their greeting cards. How do we know? You may ask. Do you have some secret inside information? Nope. We have various resources we check to see what’s popular now and what’s gaining in popularity over time. Today, we’ll let you in on some of the best ways to spot trends yourself so you can stay ahead of the curve.

Once you’re logged into your Pinterest account, don’t just look at the boards you’re following. Go to the drop-down menu at the top and choose EVERYTHING. That’ll get you a hodge-podge of the most popular pins. Keep your eye out for patterns – for example, are you seeing a lot of blackboard-type quotes? Seeing a lot of the same design like chevrons or a particular color? That tells you consumers are interested in that particular thing. Spend five or ten minutes daily and your eyes will be opened.

Card and Gift Network
A great blog regularly featuring new and trendy designs in goods like greeting cards, etc. The blog owner has a great eye and is a real peach. We recently had a Behind the Design feature on the blog about our cards for cancer patients.

Gifts and Greetings Review and Greetings Today
While primarily focused on UK design, there is plenty of food for thought for every artist at these two sites.

Print and Pattern
Another very useful UK blog for spotting trends in patterns and designs in fabrics, paper goods, greeting cards, products, etc. Good place to get inspiration, too.

Stationary Trends
An e-magazine for the greeting card industry.

Set aside some time at least every week or a few minutes every day to go trend spotting. You’ll stay one step ahead of the competition and make your cards stand out from the crowd!

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