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Tips and Tricks: Guest Blogging, Part 2

November 6, 2014

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Yesterday, I posted Guest Blogging, Part One, where we talked about the importance of research before you attempt contact. Today in Part 2, we’ll be going over how to make contact with a blog owner.

When contacting a blog owner, you will always want to keep in mind the following:

  • Always choose blogs that are up to date and frequently updated. Avoid defunct blogs that appear to have been abandoned.
  • Always do your research to make sure the cards you’re promoting are a good fit for the blog in question.
  • Always address the blog owner by name if you can find it in the About or Contact section of the blog. Never, ever use “Dear blog owner” or other generic title. You’re contacting them as an individual artist and you don’t want them to mistake your e-mail for the dreaded spam.
  •  Always reference and/or compliment their blog postings. For example, let’s say you want to promote Thank You cards for doctors. You’re contacting the blog of someone with a medical issue who regularly posts about their health.  Reference a recent post (for example, a post they made about the cost of healthcare for cancer patients). Working that kind of information into your first contact e-mail tells the owner you aren’t just contacting them at random. You’ve thought about it and gone to the trouble of familiarizing yourself with their work.
  • Always keep the initial contact as brief and concise as you can. State your purpose, the reason why you’d think your cards fit in with the blog, make a personal connection, and ask for further contact.
  • Always remain professional in your dealings. Even if a contact criticizes you, insults you, or otherwise offends you, just strike them off your list and walk away. Getting into a dispute or a debate is never worth it.

Below is a sample first contact e-mail:

_________________________

Dear (blog owner’s name),

My name is (your name) and I’m a digital artist who has created a line of greeting cards for (state purpose of greeting card collection, such as “cancer patients”). I’ve read your blog and (pay a compliment, such as “I find myself agreeing with you about ??” or “I really enjoyed learning about ??”).

To address a  need for (reference the purpose of your card collection), I’ve created a series of greeting cards. Here’s a link to the collection if you’d like to take a look. I wanted to get in touch with you because I think the readers of your blog might find this collection interesting and I hope you do, too.

Would you be willing to run a guest post and help me spread the word about these special cards? I can provide you with all the material you need. Please get in touch with me if you have any questions or concerns.

Looking forward to hearing from you,

(Your name)

_________________________

On Tuesday, we’ll post the third and final part of this series, which will give you information on what comes next.

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One Comment leave one →
  1. November 8, 2014 12:28 pm

    These is an excellent step-by-step guide. Very thoughtful of you to share. Thank you!

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