Tips and Tricks: Guest Blogging, Part 3
Okay, you’ve sent a first contact e-mail explaining who you are and what you’re all about. Now what?
The last thing you want to do is pester the blog owner until they consider you an annoyance. So give them a couple of weeks to mull over your request. If you haven’t heard anything by then, send another e-mail. An example is below.
Dear (blog owner’s name),
This is (your name). I contacted you on (date of first contact e-mail) about the possibility of doing a guest post on your blog and I’m just checking to make sure you received my e-mail. If you have any questions, please contact me..
If you don’t hear anything at all from the blog owner, they probably aren’t interested and you can strike the blog off your list. If they respond with hostility, as sometimes happens, don’t get upset. Don’t respond. Don’t throw a hissy fit of your own. Just take the blog off your list and move on.
In sales, we learn that out of 10 people you contact, more than half will say “no, thanks.” Remember this isn’t a personal rejection, an attack on your credibility, or a critical reaction to your art. If you don’t get a positive response, go on to the next blog on your list.
Don’t be afraid make contact. The worst that can happen is that someone tells you they aren’t interested.
And keep this mantra in mind: “If you don’t ask, you can’t get a yes.”
When you receive a “yes,” then it’s time to get together with the blog owner and find out if they have any rules or requests, including the deadline for submitting your guest post. We’ll go into how to write a generic guest post and how to customize it to fit a blog in Guest Blogging, Part 4 tomorrow.
- Be organized. Make a list of blogs to contact. This list should contain information like the blog’s name, owner’s name, facts about the blot which may help you tweak your pitch.
- Make a note each time you contact a blog owner. Write down if it’s a first-contact or follow through. Include the dates so you’ll know exactly when you sent an e-mail.
- Make a note of the results of your e-mail contacts. This will help you keep track of your efforts so you don’t contact a blog owner who has already indicated they aren’t interested.