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Dash of Inspiration: Marketing Monday

January 26, 2015

A Dash of Inspiration, A Cup of Creativity by Doreen

Marketing Monday

This year one Monday a month I’ll pass on great marketing tips so you can step up and make 2015 your year to build your greeting card business. Good promotion will bring more views to your cards, more views = more customers = more sales = meeting the threshold = more money in your pocket!

I took the St. George Salon of Art, LLC from a physical gallery to an online only presence in 2009. The first thing I came to realize was an absolute necessity as a one-woman business owner; was that I had to spend more time marketing and promoting those first few years, then I did being an artist creating. To be successful in this business, you simply must wear a variety of hats and ‘the creator’ is only one of many.

Over the years, Print on Demand sites have grown and changed, as have SEO requirements. The challenge for all of us is to keep well enough informed of these changes, and to make the most of the options you have available to you, therefore giving your cards the best possible chance of being found in both on-site GCU customer searches, and on external search engine inquiries.

Today, I’m passing on these great tips for making the most of Pinterest:

11 Tips for Multiplying Your Pinterest Following in 2015 – by Zoe Waldron

How a Pinterest Scheduling Tool Can Save You Time & Improve Your Pinterest Effectiveness by Robovy

Drive More Traffic to Your Website from Pinterest – by Viraltag

Pinterest Account Management Expert Reveals 8 Ways to Sell More With Pinterest by Anna C. Bennett


If you missed our first Design Challenge post, be sure to tune in February 2nd for the next challenge and stop by later this week to the blog to find out who won January’s Challenge!


pinterest picture

So until next week … Learn … Create … Inspire and PROMOTE


4 Comments leave one →
  1. January 26, 2015 9:27 pm

    Hi Corrie, would you mind changing the tags on this post? They seem to be leftovers from last week. Thanks!

  2. January 28, 2015 3:15 pm

    Will definitely read up on these links, Corrie, and thanks for forwarding them. Pinterest still gives me the heebie-jeebies, but I’ll try to keep an open mind. Thanks again!

    • January 28, 2015 7:58 pm

      Hi Lois – I too stayed away from Pinterest for a long while, however they have improved and grown into a powerful marketing tool. That’s why I felt it worth while to pass these links on. I see direct correlation between the cards I pin to sales shortly after pinning. Good luck!

      • January 28, 2015 10:04 pm

        Doreen, that’s exactly the kind of info that I have wondered about. If I can “pin” a watermarked image that links back to one of my sites the way we do on Twitter, for example, maybe that would make me feel a little better. I’m all about promotion and I don’t like leaving a helpful stone unturned, still, I’ve about had it with all the image theft I experience … and Pinterest’s links are notorious for breaking. Thanks again for the info, I’ll put my Sherlock Holmes hat on and see what I discover, lol!!

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