Tips and Tricks: Holiday Finder
Savvy artists know that the major card-giving holidays like Christmas and Valentine’s Day are huge categories, so it’s hard to draw attention to your designs if you’re not committed to marketing yourself. However, just about every month has other “lesser” holidays where you can make sales and the competition is less.
How to find interesting holidays isn’t too difficult. One of our favorite sites is brownielocks.com which maintains a very comprehensive, month-by-month calendar guide of observances including themed days, weeks and months as well as national and international days, both officially recognized and informal.
And there’s GCU itself. For example, check out Collections – National & International Days Cards. You’ll find lots of sub-categories, many of which don’t have a huge amount of cards. No need to worry about getting lost among the crowd! And you never know when a shopper will just have to buy your Donut Day or Family Caregivers Month card.
And here’s a real pro tip: if you design a card for, say, Pregnancy and Infant Loss Remembrance Day, do a little investigating among GCUs other categories. Can you adapt the card for a different but related category, such as Sympathy? Or a memorial card? With imagination, the possibilities are endless!
Don’t forget this is a great opportunity to take advantage of GCU’s collection of Stock Cards if you don’t want to create your own design.