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Dash of Inspiration: Marketing Monday

May 25, 2015

A Dash of Inspiration, A Cup of Creativity by Doreen DashInspirationBanner_2015If you’re like me, you want to understand SEO and how it can be applied to our specific needs in simple terms. So this SEO Cheat Sheet is the best I’ve seen, and I’d consider it a MUST READ for the online artist.

Search Engine Optimization For Dummies, 5th Edition by Peter Kent

There is a book too, if you’d like to grab that for more detailed information. The image is linked to the book page.

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Though keywords may not be as critical for search engines as they used to be – knowing how to choose up to ten of the most popular keywords which directly relate to your card’s occasion and subject can be a very valuable addition to your content.

Never spam – adding keywords which do not directly relate to your specific product is likely to cause your product link to fall to the bottom of the search list (therefore never found) and/or some search engines (and POD sites) will ban you for misdirecting traffic to that which is truly not relevant.

How To Find The Keywords People Are Searching For Online

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If you read the above, you now understand that CONTENT is key to each product being found. This might help you get past this roadblock if writing is not something in your powerhouse of skills.

The Secret To Writing Product Descriptions For Ecommerce Success  by Trin Salaloy

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So until next week … Learn … Create … Inspire … and MARKET Your Cards!

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