Nuts and Bolts: Make the Unexpected Work
March 11, 2016
Nuts & Bolts – Make the Unexpected Work
Creating cards that stand out from the crowd can be challenging. Especially in a category that is mature and seemingly saturated. One way is to depart from the typical image or subject matter for a given occasion. This helps add variety for shoppers and serve niches not yet served. Not all shoppers seek cupcakes and balloons for a birthday or band-aids and stethoscopes for Doctors’ Day.
Designs that depart from the expected and usual are a breath of fresh air! However the challenge to the artist is to make it work – making a connection between the subject matter and the occasion. This is done with a creative and clever verse and should not be left as an afterthought but as part of the creative process.
The review team will challenge artists to “make it work” – make a connection between image and occasion resulting in cards that offer shoppers appealing alternatives.
Here are some wonderful examples by GCU artists
Sun at Night Studios:
Read more about how this is applied in the Submission Guidelines, Marketability – Occasion Specific: