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Nuts and Bolts: Holiday Custom Design Requests

December 5, 2016

Nuts & Bolts – Holiday Custom Design Requests

Custom design requests provide a wonderful opportunity to delight a shopper!  Some requests are a simple color or word change while others are more involved resulting in a new design altogether.


During the holiday season, shoppers are understandably choosy with their holiday card choices so GCU sees many custom requests during this time of year.  We are seeing them come in daily and they are typically for large quantities.


Here are some recent custom requests examples:


Eugenia Bacon of EB Designs received this shopper request:
I like your card very much, but would like it in Norwegian – is that possible?


Tammy Moody of Tam Moody’s Greeting Cards received this shopper request:
I would like a black Partybus with name on the side of it. A&A DYNASTY and in the inside to say. Merry Christmas and Happy New Year we feel it is important to take this opportunity to thank you for your Business. We look forward to serving you in the New Year. from all of us at A&A DYNASTY LLC
Cisillia Tay of Cisillia’s Card Store received this shopper request:
Hi, Can you substitute the word “Holiday” instead of Christmas? I’d like to order several cards for people of different religions.


Well done, ladies!  Thank you for being so responsive and taking such good care of our GCU shoppers!  This is how we DELIGHT shoppers and differentiate ourselves from other card companies.


PLEASE be sure to check for custom requests.  Since email deliverability can be questionable, make it a routine, perhaps twice a week, to check your Manage Custom Requests in your account.


TIP: if you plan to be on holiday and will not be available to respond to custom requests please be sure to either turn your setting to OFF or updated your message to set shoppers’ expectations.  See here for more info.


Here’s a refresher on Custom Card Requests.


The difference is made in the details!


GCU Community Manager


One Comment leave one →
  1. PamJArts permalink
    December 5, 2016 2:18 pm

    Thank you, Corrie, for this helpful reminder! I now realize I made a costly mistake this year. I turned off my custom requests for a couple of months in the summer. I have not done this before and after this post today I checked my settings and noticed I had not switched them back on. Kicking myself right now, so to anyone else out there who does need to temporarily turn off their settings be sure to mark your calendar to turn them back on so you do not make the same mistake as me. No wonder all has been quiet in the custom request side of things this season. 😦

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