Nuts and Bolts: Dedicate Yourself to the Details
December 30, 2016
Nuts & Bolts – Dedicate Yourself to the Details
Sometimes the obvious is not so obvious. Maybe you’re in awe of a stunning image, or so focused on balancing the elements in a design or picking just the right font that something quite obvious is well, not so obvious. A fresh set of eyes or someone who’s a subject matter expert may spy something very important that you don’t. The review team may catch some of these details, but sometimes shoppers do too.
Here is an excellent example of an edited card by Lisa Crisafi of Nest to Nest Greetings. So dedicated to the correction and potential sales that not only did they correct it but started from scratch and re-took the photo, recreating the card … in less than 24 hours!
The shopper’s request:
“The guitar face pictured is backwards; the pick guard should be on the other side. As a guitarist, I would love to order cards with the correct image. Can this be done? Cost? Thank You!”
Lisa Crisafi’s lovely holiday guitar design pid#998859 glows with holiday beauty! Kudos on their commitment to delighting the shopper. We foresee many guitar loving shoppers “picking” this design next year too!
TIP: When revising a card it is best to Edit the existing card under the same pid# vs creating and submitting a new one. This retains the card’s order history, exposure and search engine data. If you’d like the review team to give the updated card a once over simply drop them an email noting the pid#. See prior post about Change vs New.
The difference is made in the details!
Mindy
GCU Community Manager
GCU Community Manager
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Good morning. I’m delighted that you used my revised card as the subject. I just want to point out that the artist is Lisa Crisafi from Nest to Nest Greetings. Also, the new card is not pictured. You are right, though, I was so focused on the card looking a certain way when I created it that I didn’t pay attention to that very important detail of the pick guard position. lol