Nuts and Bolts: Keywords – Abbreviations & Variations
February 20, 2017
Nuts & Bolts – Keywords – Abbreviations & Variations
We’ve always stressed that keywords are key – key to helping searching shoppers find exactly what they are searching for and key for search engines too.
As a refresher GCU advises:
Use terms or “keywords” that are descriptive to the image/art that are only otherwise seen. This will help shoppers find exactly what they are searching for.
For example: colors, animal breeds, flower varieties, etc. See the GCU BLOG for helpful examples.
Additionally, consider other related terms that a shopper might use to find your card like variations on a term, nicknames or abbreviations.
For example: California
Additional terms: CA, Cali, West coast, golden state
For example: 18th
Additional terms: 18, eighteen, eighteenth, legal adult, adulthood, legal age, age of majority
For example: Labrador Retriever
Additional terms: dog, canine, lab, labrador, retriever, sporting, gundog
TIP: when entering keywords they should simply be separated by a space and comma as shown in the examples above.
The difference is made in the details!
Mindy
GCU Community Manager
GCU Community Manager
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GCU Community 
While there are a lot of helpful tips the May 2011 article which is linked to in this article, it seems as if the information about using the “Traffic Analytics” feature is no longer current? I can’t seem to bring up any reports using that tool. Maybe I’m doing it wrong or maybe that functionality has been discontinued? If the former, I need tutoring. 😉 If the latter, perhaps it should no longer be an option from our stores, and any old references in blog posts should be updated.