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Nuts and Bolts: Leveraging Designs

June 16, 2017

Nuts & Bolts – Leveraging Designs


Artists put so much work into perfecting a special design that it’s a shame (and kind of a waste) if it only gets used on one card submission. GCU allows and even encourages artists to leverage their designs in a few different ways:


1. Image Reuse Guidelines 3x – GCU allows artists to use the identical image up to 3 times as long as a) the inside verse is different and b) they reside in different categories. Within this GCU also has allowances for color, orientation and wording variations.


Here is a link to a helpful post on Image Reuse Guidelines.


2. Like Image Collection – this is more commonly known as a like image series or collection; same image with one difference – usually age, year, name, relationship, occupation, etc.  This is unlimited as long as each card speaks to a different age, year, name, relationship, occupation or other identifier in the cover design.


Here is a link to a helpful post on Leveraging Card Designs.


3. Add a Twist – with a little creativity and potentially one little change, this can completely change the design to speak to a different occasion and / or audience. This can take a little bit of thinking outside of the box and a little research on other possible fitting categories.


Here is a great example by GCU artist Laughing Hippo Studio. With one little change these cards now speak to different occupations / industries.

Re-using designs is a smart way to leverage the talent and time of artists’ creative works. This is good for artists (increased exposure and a breadth & depth of offerings), good for GCU (more offerings) and ultimately good for shoppers (more choices!).


TIP: when creating works leveraging an existing design please be sure to leave a Note to Reviewers the pid# of the design it is based on.  This speeds up reviews.  Also, if it’s a like image series / collection be sure to follow the Series Pre-approval Process with the key being to only design the FIRST concept card and wait for approval before designing any follow on designs.


The difference is made in the details!


GCU Community Manager


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