Nuts and Bolts: Custom Card Requests, Holiday Ready?
September 15, 2017
Nuts & Bolts – Custom Card Requests, Holiday Ready?
The holidays will be here sooner than we realize! Shoppers are beginning to look for that perfect holiday card. Custom card requests are on the rise. Are you ready?
Please be sure to check your Manage Custom Requests tool for requests. Put it on your daily to do list, or even set an alarm. Otherwise you may be missing out on sales opportunities.
Today GCU noticed a custom request on a Thanksgiving card for 1,800 cards that has gone unanswered by the artist.
See these Custom Card Request blog postings for more info and tips.
Here is a recent custom request by GCU artist Sandra Rose Designs:
Shopper request:
Could the flower girl dresses be a soft pink?
Before:
After:
Shopper response:
Thank you, the color of the dress is perfect! Very cute card and quick service. Thanks a lot.
Thank you Sandra Rose for delighting the shopper and making GCU look good!
Tip: Remember when submitting a new card that is a variation on a previously approved card to make a note in the Notes to Reviewers the pid# that it is based on. “Based on approved card #12345”. And remember custom requested cards can be set for FastTrack review. Just leave the reviewer a little note for that too like “for a shopper’s request”.
The difference is made in the details!
Mindy
GCU Community Manager
GCU Community Manager
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