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Nuts and Bolts: Dedicate Yourself to the Details II

November 3, 2017

Nuts & Bolts – Dedicate Yourself to the Details II


Sometimes the obvious is not so obvious.  Maybe you’re in so deep or have been staring at the image for so long that you simply can’t see the flaws, or the potential areas of improvement.  A fresh set of eyes, yours or someone else, may spy a subtle change that never crossed your mind.  The review team may catch some of these details and share suggestions with you.
Here is an excellent example of edits requested during review on a card by GCU artist Laurie Schneider.  


The reviewer’s request:
“We would appreciate a couple of edits to make this young lady shine. To offer more distinction between the wall and the floor, and to add a little contrast to bring out Roxy’s colors, please make the wall area a slightly lighter shade. Secondly, it would be great if you could also lighen ONLY the eyes, if you would like to give that a try.  Don’t lighten the whole image, just the eyes, to make the eyes grab the shopper’s attention when they view the card.”


Aww, now look at that pretty girl!  Tiny and subtle changes but a big difference.  Good job, Laurie!
Do you use a lot of people and animal photographs in your designs? See this helpful throwback on Catchlights by Doreen Erhardt.


The difference is made in the details!


GCU Community Manager
2 Comments leave one →
  1. Laurie Schneider permalink
    November 4, 2017 8:03 pm

    Aww, Thank you! Let me take this opportunity to say that the reviewers are awesome!

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