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Nuts and Bolts: Ellipses, Shoppers Do Care

July 6, 2018

Nuts & Bolts – Ellipses, Shoppers Do Care

 

We know reviews at GCU can seem somewhat nit picky. You may roll your eyes on some of the returns and review team requests for edits on things that seem trivial.  There is a method to our madness and the difference IS in the details.  That difference could be getting the sale or not.

 

One rule that GCU is a stickler on is the proper usage of ellipsis. Read this prior post on the Abused & Misunderstood Ellipsis.

 

Recently from a shopper:
Card number 245739 needs a space before the ellipsis. It is featured on the GCU home page.

 

 
Thank you for the quick and professional edits, Sandra Rose. Your Labor Day card is now even sweeter!

 

And a great example of removing unnecessary ellipses from the cover verse and improved cover text legibility by Angela of FairyGirlCards:
Angela, thank you for working with us on your Returned for Edits cards!

 

 

The difference is made in the details!

 

Mindy
GCU Community Manager
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