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Nuts and Bolts: Card Title Punctuation

July 20, 2018
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Nuts & Bolts – Card Title Punctuation 
 
We’ve talked a lot about the value of Card Titles. After the image of your card it is the next introduction to a shopper.
It should not only be informative and interesting but also appealing to the eye.

 

While your Card Title provides valuable data to search engines GCU also displays them on the site. Card Titles are in fact just that, titles. Shoppers are put off by a title that looks like a jumble of keywords and therefore proper upper and lower case lettering should be used for a consistent and professional look for shoppers.

 

In general, Title Case rules are as follows:

Capitalize the first word and all the main words. Do not capitalize articles (like a, an, the) or conjunctions and prepositions if they are less than four letters. However, you should capitalize them if they are the first or last words in the title.

Incorrect Title:  cute green cat in a box birthday for cat lover
Correct Title:  Birthday for Cat Lover a Cute Green Cat in a Box

Put as much thought into your use of capitalization as you do into choosing a font style and colors. They are all important elements into your overall design.

Here are some helpful prior posts on important elements of Card Titles:

 

The difference is made in the details!

 

Mindy
GCU Community Manager
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