Nuts and Bolts: Card Title Punctuation
While your Card Title provides valuable data to search engines GCU also displays them on the site. Card Titles are in fact just that, titles. Shoppers are put off by a title that looks like a jumble of keywords and therefore proper upper and lower case lettering should be used for a consistent and professional look for shoppers.
In general, Title Case rules are as follows:
Capitalize the first word and all the main words. Do not capitalize articles (like a, an, the) or conjunctions and prepositions if they are less than four letters. However, you should capitalize them if they are the first or last words in the title.
Incorrect Title: cute green cat in a box birthday for cat lover
Correct Title: Birthday for Cat Lover a Cute Green Cat in a Box
Put as much thought into your use of capitalization as you do into choosing a font style and colors. They are all important elements into your overall design.
Here are some helpful prior posts on important elements of Card Titles:
GCU Community Manager
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