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Nuts and Bolts: Dedicate Yourself to the Details V

September 14, 2018

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Nuts & Bolts – Dedicate Yourself to the Details V
 
Dedicate yourself to the details.  Strive for quality.  Create a design and work it a few different ways to see what looks best.  The same goes for a verse.  Let the words flow and take it a few different ways, then boil it down to one that resonates best with the image and occasion.

 

The majority of people do not hit the nail on the head on the first try.  You should let concepts and designs marinate.  Give them ample time and attention to be the best that they can be.  Get feedback from others as well.  Sometimes we’re too close or married to it to be objective.

 

Here is a wonderful example of a re-worked card by artist Angela Castillo of FairyGirlCards, dedicated to improvement, marketability and attention to detail:

 

Before:

The reviewer’s request:

 

1. ELLIPSIS USAGE – The correct punctuation when using an ellipsis is to leave a space after the last word and before the ellipsis, or vice versa at the beginning of a continuation of a sentence. For example ”I was just thinking … ” or ”… about your birthday” Including a space in between each mark ”. . .” as well as no spaces in between ”…” are both allowable and most importantly ellipses ALWAYS consist of exactly 3 marks – no more, no less. If you end your cover verse with an ellipsis you should begin your inside verse with an ellipsis as it indicates that the card front sentence finishes on the inside verse. An ellipsis should not be used to continue a sentence that both starts and ends on the card front. Lastly note, the first word following an ellipsis, and the required space, should begin with a lowercase letter unless the first word is a proper name or the pronoun I.  Please see https://gcucommunity.com/2016/02/19/nuts-and-bolts-punctuation-ellipsis-abused-misunderstood/ 

2. TYPOGRAPHY – Text Placement
https://gcucommunity.com/2013/06/24/dash-of-inspiration-typography-text-placement/ The text on this card lacks professionalism, therefore no longer meets our marketability standards. Please be sure your font choice, font color, text placement, text effects and legibility of the text are all up to our marketability standards. For examples and tips, visit these links: https://gcucommunity.com/?s=typography

Please edit your cover text and re-submit for our re-review. Thank you.

After:

 

Well done, Angela! With the shaded text box, the cover text really shines and is so much easier to read.

 

 

The difference is made in the details!

 

Mindy
GCU Community Manager

 

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