Nuts and Bolts: Give Your Low to No Sellers a Facelift III
October 5, 2018
Nuts & Bolts – Give Your Low to No Sellers a Facelift III
Do you have some cards that have been hanging around for a while with low to no sales? Putting a fresh touch on low performing cards that you’re not 100% happy with is a good idea.
Here is a wonderful example of a re-worked card by artist Stephanie Laird, dedicated to improvement, marketability and attention to detail. She is continually turning a critical eye to her own work to make improvements:
BEFORE:
Her editing comments:
I updated the above pid. I cleaned up the image and added more contrast and stronger lines so it would print better, at least I think it will. I changed the inside too. Could you please take a look and see if this is acceptable? This cover image is on two other cards, if this is okay I would like to change the cover on the other two as well.
AFTER:
As always, thank you, Stephanie for always raising the bar on your own creations and working with the review team in the process of your card makeovers.
Here is a related guest post by Stephanie on Updating Old to No / Low Selling Cards. And some Facelifts for Old Cards examples from artist Doreen Erhardt of Salon of Art and her storewide facelift.
And some tips on improving cards, Change or New Submission.
TIP: Changing the image of an approved card does carry some risk as the review team does not give it a once over. If you are changing images on approved cards you are welcome to send an email to the review team with a list of pid#s and ask them for a review. A second set of eyes never hurts. If intending to update a like-image collection we suggest you update only one card first and have the review team give it a review before proceeding with the balance. This will save you time and grief in case your edits to not meet the Submission Guidelines.
The difference is made in the details!
Mindy
GCU Community Manager
GCU Community Manager
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GCU Community 
Stephanie, that’s a great update! And Mindy, thanks for the reminder that we artists need to keep vigilant with design trends, and then update as necessary!
a store-wide update can take a long time,starting with older cards or cards with no sales is a good place to start. The effort will not be wasted with the reward of increased sales. 🙂
Thanks for the reminder, Stephanie! Great job on the updated design!