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Nuts and Bolts: My and Our Variations.

December 21, 2018

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Nuts & Bolts – My and Our Variations

 

We have seen shopper requesting term variations on cards.  This is very common when the greeting is on the cover and a relationship specific card.

 

For example:
Happy Birthday to Our Lovely Daughter
Happy Birthday to My Lovely Daughter

 

From Our Home to Yours
From My Home to Yours

 

There are many times when an individual is giving the card.  Not from a couple or group, for whatever reason.

 

When you create cards with cover text like the above examples, please consider creating a variation for both of these pronouns.  This is permitted as a differentiating word variation of a like image design (as long as the variation is on the cover).

 

This of course is not limited to Birthday nor Daughter.  Could be any occasion or holiday and from any other relation (my niece, our niece, my grandson, our grandson, etc.).

 

Here are some example by GCU artist Michael Peychich:

 

See this Nuts & Bolts – Leveraging Designs

 

TIPS:
– be sure to include the specific term in your metadata (card title, keywords, artist’s notes) to help searching shoppers find the perfect card
– add a note to the review team in the Notes to Reviews calling attention to the variation like “this design based on pid#xxxxxx with a variation for our vs my”

 

The difference is made in the details!

 

Mindy
GCU Community Manager

 

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