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Nuts and Bolts: Beveled / Shadow Text.

July 12, 2019

 

Nuts & Bolts – Beveled / Shadow Text

 

You may see the following comment / request from the review team:

Please remove or significantly reduce the shadow and/or beveled effects on the text and/or elements, which are excessive and do not balance with the style of this design.

Beveling and deep shadow effects on text rarely works on a professional greeting card image. These styles are out-dated and lack the professional polish we look for in new submissions and those cards we keep in the public marketplace.See here on the blog for examples:
https://gcucommunity.com/2013/06/10/dash-of-inspiration-typography-effects/

Please review and reflect on not only new designs but possibly older cards approved in your storefront that could use a font facelift like these done by Doreen Erhardt of Salon of Art.

 

The difference is made in the details!

 

Mindy

GCU Community Manager
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