Nuts and Bolts: Color Variation Considerations.
August 30, 2019
Nuts & Bolts – Color Variation Considerations
So many color options! Sometimes it is hard to choose which color combination to use in a card design. Shoppers feel the same way when shopping for a card and it’s nice to give them choices. This is why GCU allows (and encourages) artists the luxury to offer a card in up to three different colors. This is especially true for holiday photo cards, graduation, and wedding oriented cards where colors may be key to the occasion/event.
Here is an example of a Christmas card design by GCU artist Ness Nordberg of The XMAS Store:
Additional color combinations that you feel are important to offer beyond the permitted three can be submitted to your Private Gallery.
NOTE: consider adding in your product description (Artist’s Notes) something like this “this design is also offered in red/green pid#XXXXX, black/gold pid#XXXXX combinations in my store. You can also find additional color combinations in my Private Gallery.”
Keep an eye on GCU’s Rainbow Connection features each week for inspiration.
The difference is made in the details!
Mindy
GCU Community Manager
GCU Community Manager
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