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Nuts and Bolts: Holiday Custom Request Design Change.

September 11, 2020

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Nuts and Bolts: Holiday Custom Request Design Change.

 

Holiday card sales have begun! For the next few months, we expect to see growing numbers of shoppers coming to find their perfect holiday card. We are already seeing a lot of custom card requests coming in. Many great new custom cards being created resulting in larger sales, happy shoppers, and happy artists! Unfortunately some of the requests are going unanswered by the artist. These are potential sales that you are missing out on.

 

 
Here is a wonderful example by GCU artist Stephie McCarthy:

 

From the shopper:  
Is this Beautiful card available in landscape? We have a wonderful picture to put on inside! Thank you! I would be ordering a dozen or so cards…  
 
Original Card:

 

Resulting Card: 

See this insightful piece on Orientation Considerations.
 
And another excellent example by GCU artist, MGDezigns:  
 
From the shopper:
Hello, I love this card, and was wondering if you had the same design with Happy Holidays on it? Thanks!  
 
Original Card:
Resulting Card: 
See this related piece on Leveraging Designs and specifically the link to Image Use Guidelines on the Forum re: Term Variations specifically.

 

Big holiday kudos to both of these artists for delighting these shoppers and helping them get the perfect holiday card ordered early!

Tip: Remember when submitting a new card that is a variation on a previously approved card to make a note in the Notes to Reviewers the pid# that it is based on.  “Based on approved card PID #12345”.  And remember custom requested cards can be set for FastTrack review.  Just leave the reviewer a little note for that too like “for a shopper’s request #14667 ”.

 

The difference is made in the details!

 

Mindy
GCU Community Manager

 

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