Design Spotlight: Culinary Greeting Cards

Today, we’ve got our Design Spotlight on Margaret Chayka of Culinary Greeting Cards – a perfect example of a niche business that’s doing well. It’s a brilliant idea.  Thanks, Margaret!

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This card has been a best seller since it was created 5 years ago, and was created for people who love to express the holidays through food (and humor). In my store, people love their veggies! I sell more vegetable Christmas holiday cards than anything else.

As a former personal chef I have a bit of an “inside” to the culinary and food industries, and I began my graphic design business several years ago, serving the needs of fellow personal chefs and have met many other types of foodies along the way. Culinary Greeting Cards began as a year-round resource for greeting cards featuring food, cooking, and baking subjects, but my customers typically only buy cards for the holidays so it’s evolved into a Christmas card store.

Christmas sales are good, as well as good for you! About 1/3 of my customer orders are for 50 or more cards, and a few orders of 300-500 every year is normal. My customers include chefs who cook or bake, grocers and food vendors, kitchen and gourmet stores, catering companies, restaurants, plus home cooks and bakers who love to give gifts of homemade goodies.