Dash of Inspiration: March 2024 Design Challenge

We are going to try something new and fun this month so read the instructions carefully in order to participate and good luck!

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Theme: Make Over – Old is now NEW

Requirements:

• Choose an old card in your store which has no sales and give it a make over by creating a NEW card. DO NOT change the old card – but DO reference the PID of the old card in your posting of the NEW cards challenge submission.
  
• The category and recipient MUST REMAIN the same as the old card.
• The wording of the message, both card front and verse, may be modified as long as the overall theme of the original card is not changed.
• Blank cards will not be considered for entry in this challenge.

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Entry Deadline: Sunday, March 31^st

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How to Enter: Post the PID (card number) of the NEW CARD – AND – the PID of the OLD CARD with the URL (public storefront link of BOTH the old and new versions – please WAIT for the new card to be available in the public marketplace, please DO NOT post a link to your Manage Cards area) as a post in the challenge blog. We’ll forward your entry to the jury.

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Category:

The SAME category as the card the new submission is replacing.  Once the challenge is over, GCU will take the OLD version offline, so choose wisely.

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Rules:

• Submission must meet GCU’s Submission Guidelines and be Approved through the usual Review Cycle– Fast Track your submission with this in the Notes to Reviewer: March Design Challenge Submission – AND – include the PID of the card it’s replacing, here is the link to the blog post: (include THIS blog post URL)
• Only ONE card per artist per challenge.
• Submissions must be NEW, no existing designs.
• Your entry must meet the Challenge Requirements or it will not be included in the challenge.
• Stock Card Creations entries will not be accepted.

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BLIND Judging: We hope each of you enters every month. Entries are submitted anonymously for judging by the GCU Challenge Jury which means that before and during the challenge, judges do not have any way of knowing what artist is behind each entry. This eliminates any and all concerns with ‘favoritism’. Results will post on the Community Blog. The jury will judge the entries on the following criteria:

• How well the card meets the Challenge Requirements and Theme.
• How well the card make over appeals to the marketplace.
• Creativity, Execution, Professionalism and Marketability.

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Winners: 1st Place:

• The winning designer’s card and store will be featured on the GCU Public Blog – the blog which customers view and follow.
• As well as featured on the GCU Public Facebook Page – over 55,000 followers, now THAT’S exposure!
• The winning card will be Design of the Day following the announcement of the winners (within 48-hours).
  

  EXCEPTION: Horizontal (landscape) cards may not be featured as DOD due to GCU Home Page space restrictions. In these cases, GCU will choose a different vertically oriented card from your store to feature as DOD. Thank you for your understanding and apologies for this limitation.

• The winning card will be added to the Greeting Card Universe Design Challenge Winners Pinterest Board – currently GCU’s Pinterest Page followers: 13.34k!
• The winning card, should the artist choose, may be referenced in a new series by the winning artist and he/she may Fast Track all cards in the new series (being sure to give the Challenge URL and winning card PID in your Notes to Reviewer for each card in this series).
• Winning card will be included in a marketing email to over 100,000 customers!
• GCU will create a Meet the Team board for the winning artist under the Pinterest GCU account where the winning artist will be able to pin and promote her own storefront and all that makes them a unique card designer and one of GCU’s artistic community team member.
• Winning card will be posted on GCU’s Instagram with 10.6k followers and counting!
• GCU will create a Meet the Team board for the winning artist under the Pinterest GCU account where the winning artist will be able to pin and promote her own storefront and all that makes them a unique card designer and one of GCU’s artistic community team member.
• 10 free greeting card credits added to your GCU account. Apply them at checkout and they never expire.
• A Design Challenge GCU digital award for 2024!

2^nd Place:

• Your submission will be Design of the Day the following week of announcing the Challenge winners (within 7-days).
  

  EXCEPTION: Horizontal (landscape) cards may not be featured as DOD due to GCU Home Page space restrictions. In these cases, GCU will choose a different vertically oriented card from your store to feature as DOD. Thank you for your understanding and apologies for this limitation.

• Your card will be added to the Greeting Card Universe Design Challenge Winners Pinterest Board.
• Winning card will be included in a marketing email to over 100,000 customers!
• Winning card will be posted on GCU’s Instagram with 10.6k followers and counting!
• 5 free greeting card credits added to your GCU account. Apply them at checkout and they never expire.
• A Design Challenge GCU digital award for 2024!

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Tips:

• Dash of Inspiration – Facelifts for Old Cards
• Dash of Inspiration: It’s All in the Type

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Be inspired to create and learn something new!