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Rainbow Connection: Tap into the Year’s Biggest Trends with These 5 Must-Use Colors

May 21, 2024

 

Tap into the Year’s Biggest Trends with These 5 Must-Use Colors


The color experts at WGSN and Coloro have revealed the 5 shades that will be defining design trends in 2024 and 2025. From rich earthy tones to vibrant pops of color, these hues are perfectly aligned with the key influences shaping consumer interests and behaviors. As an artist creating new greeting card designs, incorporating these colors can help ensure your work resonates with modern audiences. Let’s take a closer look at the forecasted colors and how you can use them effectively.

Screenshot 2024-05-21 at 16-48-44 WGSN and Coloro announce the Key Colours for A_W 24_25 WGSN

Intense Rust
This bold, orange-based red took inspiration from our renewed focus on physical and mental wellbeing. Exuding warmth, energy and strength, Intense Rust can create a powerful visual impact. Consider using it for large design elements or typography on your card designs to command attention.

Midnight Plum
The deep, luxurious purple shade of Midnight Plum taps into our continuing desire to spark creativity and channel our artistic sides. This regal, romantic color can lend an air of sophistication to any design. Use it for decorative elements, backgrounds or illustrations.

Sustained Grey
Grounded, humble and neutral, Sustained Grey reflects the environmental consciousness that more consumers are embracing. This versatile shade serves as a great primary palette for text or as a complementary accent to make other colors pop.

Cool Matcha
A yellow-toned green reminiscent of matcha tea powder, Cool Matcha represents balance, natural serenity and zen living. Incorporate this cool, earthy tone through natural motifs and organic patterns for a sense of peaceful rejuvenation.

Apricot Crush
On the vibrant, zesty side, Apricot Crush is a juicy orange shade that personifies the innovation and exciting potential offered by new technology. Use this fun, fresh color for playful accents and youthful designs aimed at a tech-savvy audience.

By strategically using these colors of the year, your card designs can beautifully capture the major themes resonating most with consumers in 2024 and 2025. Don’t be afraid to experiment with unique color combinations and creative applications of these trending hues. Stay inspired!

Some handy hex code related pages:

https://htmlcolors.com/google-color-picker
https://redketchup.io/color-picker (upload an image to get the exact hex code)
https://imagecolorpicker.com/en

 

Happy designing!

Corrie

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