Navigating Trademark Restrictions in Design: The Olympic Challenge

Navigating Trademark Restrictions in Design: The Olympic Challenge

As designers, we often draw inspiration from major global events. However, it’s crucial to be aware of trademark restrictions, especially when it comes to high-profile events like the quadrennial international multi-sport event held in different cities around the world. Let’s explore some commonly protected terms and elements, and how to work around them creatively.

Protected Terms and Elements:

1. Event Names: The terms “Olympic Games,” “Olympic,” “Olympics,” “Youth Olympic Games,” “Olympiad,” and “Olympian” are all protected.

2. Mottos: Phrases like “Faster, Higher, Stronger – Together” are trademarked.

3. Specific Event Names: “Paris 2024,” “Milano Cortina 2026,” and “LA28” are protected.

4. Symbols: The famous five interlocking rings symbol is off-limits.

5. Other Elements: Mascots, emblems, torches, and medals associated with the event are also protected.

Working Around Restrictions in Greeting Card Design:

1. Use Generic Terms: Instead of “Olympics,” consider phrases like “international sports competition” or “global athletic event.”

2. Focus on the Host City: Rather than mentioning the event directly, create designs that celebrate the host city’s culture and landmarks.

3. Emphasize Sports: Design cards featuring various sports without directly referencing the event.

4. Utilize Color Schemes: While you can’t use the exact ring symbol, you could incorporate the colors (blue, yellow, black, green, and red) in a different arrangement.

5. Celebrate Athletes: Create designs that honor athletic achievement in general, without using protected terms.

6. Play with Time Zones: For a subtle nod to the international nature of the event, incorporate clocks showing different time zones.

7. Use Metaphors: Depict concepts like unity, excellence, and international friendship without direct event references.

8. Word Play: Create phrases that evoke the spirit of the event without using protected terms. For example, “Go for the gold!” or “World-class performance.”

Example Greeting Card Ideas:

1. A card featuring various sports equipment arranged in the shape of the host city’s skyline.

2. A design showcasing clocks from different time zones with the text “Time to celebrate global unity!”

3. A card with the phrase “Reaching new heights” alongside illustrations of athletes from various sports.

4. An illustration of a torch-like object made up of smaller drawings representing the host city’s culture.

5. A card featuring the colors associated with the event in an abstract pattern, with text like “Cheering for international excellence!”

Remember, while these strategies can help you create event-inspired designs, it’s always best to consult with a legal professional if you have concerns about potential trademark infringement. By being creative and focusing on the spirit of athletic achievement and international unity, you can create compelling designs that celebrate major sporting events without running afoul of trademark restrictions.