Card Sharp: Your Weekly Cut of Greeting Card Creativity – Talking numbers

The greeting card industry is diverse, with several categories consistently showing strong sales. Among these, birthday cards are the most popular, accounting for the largest share of sales. More than 7 billion birthday cards are sold annually, making them a staple in the industry.

In terms of seasonal cards, Christmas cards lead the market, with approximately 1.3 billion cards sold each year. Following Christmas, Valentine’s Day cards are also highly popular, with around 145 million units sold annually.

Other significant categories include Mother’s Day and Father’s Day cards, which are among the top-selling seasonal cards. Mother’s Day cards, in particular, are noted for their high sales, with about 113 million units sold each year.

Additionally, personalized and customizable cards have gained traction, especially in regions like North America, where consumers appreciate unique and tailor-made options. This trend is supported by the rise of e-commerce platforms, which facilitate the creation and distribution of such personalized greeting cards.

Overall, while birthday and Christmas cards dominate the market, other categories like Valentine’s Day, Mother’s Day, and personalized cards also contribute significantly to the industry’s success.

Citations:
https://www.graphicfactory.co.uk/collections/best-selling-cards
https://printify.com/blog/greeting-card-ideas-that-sell/
https://huuray.com/inspiration/gifts/greeting-card-market/
https://worldmetrics.org/greeting-card-industry-statistics/
https://northerncards.com/blogs/nc/greeting-card-facts-and-figures
https://www.kbvresearch.com/greeting-cards-market/
https://www.grandviewresearch.com/industry-analysis/greeting-cards-market-report

Happy Designing!

Corrie