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Critique Clinic – November 4-November 6, 2011

November 4, 2011

How does it work? For three days a week (Friday-Sunday midnight), I will open the clinic to any artist who wants an honest peer review and critique of a card which gets plenty of clicks but no sales, so something’s probably not quite right, or you’ve got a new design you want to test drive, or you’re unsure about the marketability of a card. Or perhaps you’re a newbie who isn’t sure if a recently submitted card is up to a marketable standard. Anyone is welcome to participate. In fact, I encourage everyone to at least look at the cards in question and read the critique comments – you may learn something. The purpose of the clinic is to help artists improve the commercial appeal and marketability of their cards.

THE RULES

  • ONE card per artist only.
  • Card must be for sale at Greeting Card Universe.
  • We will take an unlimited number of artists, including those who have submitted recently, HOWEVER I reserve the right to close a clinic for the day if the submissions become overwhelming. If the clinic has been closed, and you submit a card, your comment will be deleted.
  • To submit a card for critique,Β post a link to the card at GCUΒ in the comments section of this clinic post.
  • Any artist is free to comment and/or give a critique of a submitted card. HOWEVER, post-and-run comments like “great card” or “you suck” will not be tolerated, nor will abuse. Criticism should be constructive, not destructive. Play nice or you will be banned.
  • I also won’t tolerate temper tantrums if you decide your “artistic integrity” is being stepped on because you asked for a critique, and someone told you the photo you’re using isn’t in focus. If you can’t take honest criticism, don’t submit. Once gets you a warning; twice and you’re banned from submitting in the future.
  • Artists who critique may do so by giving their opinion, posting an example of another card, or pointing the submitter to a video, on-line article, or other helpful suggestion.
  • Don’t forget that artists who are giving you tips and helpful advice are volunteering their time and trouble. Be nice. A link back to their store on your website or blog is appreciated (but not mandatory).
  • You are free not to take any advice offered. There’s no guarantee any card will be a bestseller, so don’t come into the clinic with unrealistic expectations.
  • Rules may change as we go along and we see how things turn out, okay?

So without any further ado, I declare this week’s Critique Clinic open!

11 Comments leave one →
  1. CindyJ's avatar
    November 5, 2011 4:54 am

    Hello,
    I really want some opinions on this card. As usual, I was happy with it when I finished it earlier today, but as time passes I get more and more concerned about little things. So I want to see if my opinion matches that of some of you here. Plus, I plan to make more versions of it with different hair color, so if it needs any other changes, I’d like to make them at the same time. It’s a Congratulations on Donating Your Hair card. πŸ™‚

    http://artist.greetingcarduniverse.com/congratulations-cards/donating-your-hair/greeting-card-878533

    Thanks!
    Cindy

    • GCUAdmin's avatar
      November 5, 2011 7:51 am

      Great idea for a card! What I find with this particular one is there’s not enough contrast – the blond hair and skin tone are almost invisible against the pale blue background. I’d darken up the background some, or choose a color with a stronger contrast.

      Corrie

  2. CindyJ's avatar
    November 5, 2011 10:57 pm

    Thanks Corrie! I will make the changes to it later this weekend. πŸ™‚

    Cindy

    • CindyJ's avatar
      November 6, 2011 12:38 am

      Okay, I didn’t think I’d be able to work on it this evening, but I was able to squeeze in a few minutes.

      I went ahead and darkened it (the lines, the hair, the background) and I also added some curls on the long strand of hair and changed the color of the bow. Then I added two other darker versions. You can see all of them here: http://www.flickr.com/photos/57087857@N02/6316278381/in/photostream
      as well as the original (it’s the first one).

      Thanks again, Corrie!
      Cindy πŸ™‚

      • GCUAdmin's avatar
        November 6, 2011 7:34 am

        Think it looks much better, Cindy, not so washed out. The contrast and curls are nice.

        Corrie

      • CindyJ's avatar
        November 6, 2011 12:30 pm

        GCU agrees with you! They chose it for today’s Design of the Day!!! πŸ˜€ Thank you!! I couldn’t have done it without you, Corrie!

        Gratefully,
        Cindy πŸ™‚

  3. Laura's avatar
    Laura permalink
    November 6, 2011 6:18 pm

    I’m not certain I’m leaving this comment in the correct place. If I’m not, please forgive me, I promise it isn’t intentional.

    I’ve had 209 clicks on this card and haven’t sold one! As a matter of fact, I rarely make a sale and feel it must be something I’m not doing correctly with my cards. Anyone who would like to give me some pointers? I would really appreciate it. Thanks!

    http://www.greetingcarduniverse.com/holiday-cards/christmas-cards/vintage-nostalgia-retro/sailors-greeting-at-christmas-vintage-708121?aid=136034&f=1

    • GCUAdmin's avatar
      November 6, 2011 6:28 pm

      I think the image is charming. What might be letting you down is the category – Vintage/Nostalgia. You may have better luck in the Naval/Maritime category. Also consider doing a series of relationship specific cards, which might give you more and better exposure.

      Corrie

      • Laura Underdown Sullivan's avatar
        November 7, 2011 11:37 pm

        Thank you Corrie. I’ll change it up and we’ll see what happens. I’ve done some Southern Women cards as well as some Navy specific cards, but you recommend something more specific relationship wise? I appreciate your help!

      • GCUAdmin's avatar
        November 8, 2011 6:36 am

        You could do it for the familial relationships, such as Father, Son, Brother, etc. Check the sub-categories. It requires work, but you’ll find that often, cards targeted towards specific relationships do better than a general card.

        Corrie

  4. Laura Underdown Sullivan's avatar
    November 8, 2011 8:41 pm

    Ok, thanks. Sorry I was being dense. I work retail and this time of year my brain starts slowing down! :0)

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