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Custom Corner: An Italian Christmas

January 17, 2012

In our latest Custom Corner, we find out how Cherie worked with a special customer, and achieved a really stunning result – congratulations, Cherie!

Here’s the original card:

For the rest of the story, here’s Cherie:

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Recently I had the pleasure of collaborating with a customer in effort to create that perfect Holiday greeting card. Together we created a card that told a story, that was fun, original and full of special ‘elements’ while adding that personalized touch. This was an exciting project for me and I was very happy to be the co-designer. Helping a customer’s vision come to life is pretty awesome!

The customer that I was fortunate enough to work with was Mindy and I had a super fun time putting together a very impressive photo card that I must say really surprised me! I couldn’t get over the quality and clarity of the printing, very impressive! The theme of the card was perfect and the overall design worked out extremely well. I was sincerely quite impressed and delighted with the design outcome.

Mindy knew just what she wanted for her family’s Holiday card, an Italian vacation themed design using the family photos from that trip. Mindy suggested plenty of great ideas and was also open to my suggestions as well. Her plan was to create a journal type of card using as many photos on the card as we could fit, handwriting names and places on the photos and then adding a variety of Italian themed embellishments.

First I cropped the photos, maximized their color and clarity, added some photo frames and white borders, then arranged them so that they would all fit properly. I wanted them to look appealing and not too overcrowded. I originally suggested a textured fabric look background.

After presenting the first ‘sample’ idea to Mindy the wheels started turning and I’m sure the family had a ball coming up with the next phase of designing. It was suggested to use items such as the pasta, passport, stamps, pushpins and all sorts of neat Italian themed elements. In turn with that, I thought it would be neat to change the background to a more Italian themed paper look.

Now it was time to design the inside of the card which turned out superbly! We used the ‘collage’ type of design, the same as on the front of the card, for the top of the inside of the card. Mindy’s idea of an Italian restaurant menu on the bottom half of the inside of the card, to write about each family member and adding some light humor about it all, was perfezione! Now that is what I call a ‘personalized’ greeting card, and how endearing!

Receiving a photo card that shows the smiling faces of your family or friends while enjoying themselves either on vacation or in their everyday lives, with added tidbits of humor and personalized moments is a priceless gift. You just cannot help but smile with enjoyment, knowing that this card is a treasure. It’s a memory ‘keepsake’ and one that is indeed heartwarming, suitable for framing as well as for keeping for forever. I was happy to be a part of creating such a personalized gift.

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And here’s what Mindy had to say:

I always like to have some fun with our holiday card and glad I found Cherie to be up for the challenge.  She turned my wild ideas into reality.  Cherie was a dream to work with and has a real eye for perfection which is great since there were so many little elements in the design.  We’ve gotten rave reviews and even some of the GCU artists we’ve sent it to have asked “how did you do that?!” We literally have friends stopping us around town and sending us emails saying how much they enjoyed our card.”

29 Comments leave one →
  1. schreiberbarbara's avatar
    January 17, 2012 9:35 am

    Wow! What a great idea! And Cherie has done an absolutely wonderful job in transforming that idea into a unique, outstanding and eye catching card!
    Una carta bellisima!

    • Cherie's avatar
      January 17, 2012 3:06 pm

      Thank you for your kindness Barbara!

      I thought Mindy’s idea was brilliant, glad I had the opportunity to have some fun with it!

  2. Dragonfire Graphics's avatar
    January 17, 2012 11:49 am

    Amazing card Cherie!

  3. Doreen/Salon of Art's avatar
    January 17, 2012 3:46 pm

    Magnifico! Brilliant job Cherie! It’s a gift all on it’s own to be able to interpret a customer’s idea and make it come true – no matter who the customer is!

    Doreen

    • Cherie's avatar
      January 17, 2012 6:46 pm

      Hi Doreen,

      Wow, thank you! We are fortunate to have these opportunities to make people’s dreams come true. Quite a rewarding experience!

  4. Elizabeth's avatar
    January 17, 2012 3:51 pm

    I absolutely LOVE this card….such inventiveness from all involved.
    elizabeth

    • Cherie's avatar
      January 17, 2012 6:48 pm

      Thank you Elizabeth!

      I was truly amazed at the quality of the printing! Yay GCU!

  5. naquaiya's avatar
    January 17, 2012 4:31 pm

    I’ve never seen anything like this Cherie. You have outdone yourself and with Mindy, have set the bar. All you experience with scrapbook sure came in handy. Wow, just fantastic.

    • Cherie's avatar
      January 17, 2012 6:51 pm

      Hello there!

      Thank you so very much, you are so kind.

      Yes, creating digital realism, thatz a blast!

  6. Sue Thibodeau Baumgardner's avatar
    January 17, 2012 5:20 pm

    Personalized artistry from the heart, start to ‘fine.’ Bravo!

  7. judith Cheng's avatar
    January 17, 2012 5:35 pm

    that really brings CUSTOM to a fine art, fantasttic job!

  8. Penny's avatar
    Penny permalink
    January 17, 2012 5:55 pm

    Congratulations, Cherie! It’s a beautiful card that truly is a gift and a keepsake to be treasured forever!

  9. Rycky Creations's avatar
    January 17, 2012 6:24 pm

    Great job, Cherie! The first card was very good, but the final was just terrific! Wonderful collaboration between you and Mindy … everyone on Mindy and Nasser’s list must have been thrilled to receive such a thoughtful card. Congratulations on a job well done!

    Robin

  10. Cherie's avatar
    January 17, 2012 7:13 pm

    Thank you very much Robin!

    It sure was worth the effort! I’m glad the original design inspired Mindy to go forth with this idea. How cool is that, to have your family and family pet displayed in such a creative way!

  11. dogbreedz's avatar
    January 17, 2012 8:32 pm

    What a wonderful project … an intriguing concept, a dream client, and an accomplished designer. I can’t think of a more perfect combination to reach this WOW! final product. CONGRATULATIONS!

  12. CindyJ's avatar
    January 17, 2012 9:27 pm

    WOW! WOW! WOW! Love this article, Cherie . . . being able to see the thought processes going into the layout and how you redesigned it each step of the way! And the resulting card is nothing short of stunning! REALLY LOVE IT!!!

    Cindy

    • Cherie's avatar
      January 22, 2012 9:42 pm

      Hi Cindy!

      YOU are so kind, thank you!

      Great to know that if you ever want to purchase your own cards you can design the inside too, you sure can do it!

  13. Sheryl Kasper's avatar
    January 18, 2012 2:45 pm

    Wow Cherie, you’ve created a perfect holiday card for Mindy. I’m sure the recipients enjoyed the lovely and creative design as well. 🙂

    • Cherie's avatar
      January 22, 2012 9:44 pm

      Thank you very much Sheryl, it sure was a treat to create. Not only did I learn about the inside designing, but I learned that our cards are printed FABULOUSLY well!

      In appreciation,
      Cherie

  14. Lj's avatar
    January 22, 2012 6:15 pm

    You have a terrific array of well designed, fun and highly stylish cards. This one is no exception. I have to admit though… I am feeling rather stupid right now reading this blog post since I had no idea that the inside of the cards could be created this way.. I need to go see how all that is done here.. Congrats to you for your many accomplishments Cherie. I do admire you across the web~ 🙂 lJ

    • Doreen/Salon of Art's avatar
      January 22, 2012 8:03 pm

      Remember, Lj this inside is customizable by the customer with images and in this case, when all was said and done the inside is most likely just 2 images that Mindy was sent via email and able to upload when she customized as a purchasing customer 🙂

    • Cherie's avatar
      January 22, 2012 9:38 pm

      Hi Lj, thank you so much for your wonderful comments!

      I must say that I never had attempted to upload anything to the inside of our cards, so this was a great experience to see exactly what we can do as artists in case a customer requests something like this!

      This is one image file, simply created to fit the entire area. Remember to keep major elements at least 1/4″ away from the edges. Super, huh? Try it!

      Thanks again, I appreciate it!
      Cherie

      • Dragonfire Graphics's avatar
        January 22, 2012 11:54 pm

        Hi again, I have done about 10 cards for customers with a custom inside but nothing as elaborate as this one! It gives me such inspiration to try to design for the inside as well as the outside when someone wants a special card!

  15. Lj's avatar
    January 23, 2012 4:12 pm

    aaahhhhh.. yes… I get it now.. See.. I had forgotten about this option here and w/o visuals and such I misplaced regard for it in my notes or home page tips and topics for myself or for potential buyers.. It is not as discussed or promoted much anywhere that I have noticed and it left my memory really that the buyer could do this if they had the creativity, time, software and desire to.. I think the inside of cards top and bottom done up so special this way is very cool and I for one hope we can offer this in a more pre -made ‘ready to go’ service in the future to our customers. Seems like a customer good service idea to me along with competing with all those ‘other’ pod places that now offer similar buying options like this already.. I would also love to see customizable envelopes as an extra service too. In the card stores I always feel such added value to my purchase when I get a beautiful designed matching envelope with it. Anyway. Your card came out great and it must have been super to be asked by site owners that way. Congrats again and Thanks for updating my brain on all this.. ~ 🙂

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