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Design Spotlight: Laura J. Holman

January 31, 2012

Today’s Design Spotlight is on Laura J. Holman, who has a really bright and vibrant style.


I live in the hills of Los Angeles, not too far from the Hollywood sign. From the views of the mountains and valley, to the indigenous plants and animals, the area is rich in inspiration for any artist.

Drawing has always been a part of my life. The minute I held my first crayon I could draw. I draw from visual memory as well as from life. I knew I never wanted to be a starving fine artist, so I attended FIT ( The Fashion Institute of Technology ) in NYC. There I took a minor course in advertising design, with a major in fashion illustration. Upon graduation, after some fashion related jobs, I was hired at a large ad agency in NYC as an assistant art director where I drew many, many storyboards and ads for Clairol hair care. I was thrilled to be making a living at what I loved to do best, and at the same time learn about marketing products, the printing process, and all about typography.

Moving to Los Angeles was a big change as I continued my ad biz career as an art director, and an even bigger change came when I had my sons. I didn’t pick up a brush or pastel for years, and I started to freelance design manufacturing catalogs. I also taught art at my son’s school, and that’s when I started to think about my art again.

My first painting since college days was done in 2007. It took about three years after that painting was completed for me to feel like I had the confidence to expose my work to the world. I started a store on Zazzle in 2010, and wonderful art friends guided me to GCU a short time later.

My best selling, and personal favorite card is the 2012 Happy New Year card. It’s a card, I feel, that can be used all year long as a lovely note card and reminder that this will hopefully be a better economic year for so many who have suffered job losses in 2011. I needed to portray that hope for 2012 in a card so in creating it, I thought about New Year’s resolutions and how they are really like little seeds we plant in hopes for positive changes for the New Year. From the seeds would spring forth the “flowers of hope” and knowing how popular flowers are to many card buyers, I thought combining the numbers 2012 with blooming flowers would be a winning combination. Painting the flowers vibrant colors would help further lift the spirits along with a fuzzy touch of a Burrowing Bettong and earthworm. Well… maybe not so much the worm!

I enjoy the conceptual challenge of creating a card as much as I do the execution. And then the best part is the emotional connection it makes with the buyer.

18 Comments leave one →
  1. January 31, 2012 8:11 am

    Laura, your card is beautiful, it really pops!
    Always nice getting to know a fellow artist,,,,,,and I so agree about making an emotional connection with the buyers. Loved reading your Spotlight!
    Janet Lee

    • Oma (Caribbean Ink) permalink
      January 31, 2012 10:29 am

      Sounds like you’re having an amazing and inspiring journey in life. Your art is very soulful. The use of your colours is vibrant and natural … I look forward to seeing many more of your cards at GCU!

  2. January 31, 2012 11:02 am

    Laura, great to get to know you. This is a fabulous card as is all of your art. Congrats on having the well deserved spotlight!

    p.s. 32 years ago I lived (for 3 months), just off of Sunset and worked at the McDonalds on Hollywood and Vine! I wonder if it is still there.

  3. January 31, 2012 1:48 pm

    Laura, I love your colors, style and the way you used 2012 as a venue. Yes, I’d keep and send that card all year long. so good!

  4. January 31, 2012 2:27 pm

    Hi Laura!
    So happy to see you in the spotlight today.
    Have been a fan of yours ever since spotting your piece Perris saves Arielle.
    Have your Aussie friends seen this card? I notice in the Artist’s Notes the furry friend the Burrowing Bettong is native to Australia and dedicated to your friends there.
    Love the card and hope many others will send it out this year spreading cheer and well wishes all over the world.
    Blessings on all you do Laura, so glad you came back to your art, it’s in your soul.

  5. January 31, 2012 4:56 pm

    Hi Laura! You already know I’m a fan after having you as a Featured Artist in my newsletter last year – I’m delighted to see your work in the spotlight again! Absolutely love this card and the idea behind the creation is brilliant. Our New Year’s resolutions are like seeds we plant in the hopes of growth in our lives. LOVE IT!

  6. Gail Pepin permalink
    January 31, 2012 5:03 pm

    Laura, you truly are an inspiration to all of us at GCU! Your talent is endless and I’m always looking forward to your next creation.
    Gail Pepin

  7. January 31, 2012 5:31 pm

    Very cute cards, Laura. Great Bio too..Enjoyed looking at all your cards..

    Donna Collins

  8. January 31, 2012 5:54 pm

    Great Spotlight article Laura! I’ve been a big fan of you and your fabulous art. Love your hopeful and poignant perspective and how it transcends through your beautiful creations.


  9. January 31, 2012 6:03 pm

    I so enjoyed reading more about you in this article. I have admired you and your skills since the 1st glance and I Congratulate you on another featured spotlight here. Must feel great~ WTG Laura!

  10. Audrey Ascenzo permalink
    January 31, 2012 6:30 pm

    Enjoyed your art journey story. Your artwork is charming.
    ~Audrey Ascenzo

  11. January 31, 2012 8:23 pm

    I enjoyed getting to know you even better through your Design Spotlight article Laura. I always enjoy seeing your new creations each holiday and season. Congratulations to a very talented artist and a somone who is able to share her heart and excitement about life with all who see her art!

    Teri Nelson Kuster

  12. January 31, 2012 8:51 pm

    Keep on planting those seeds – beautiful!

  13. February 1, 2012 12:06 am

    I can’t thank you all enough for your wonderful support and kind comments. The support from the GCU community is truly special and one that I cherish. @ Betsy… I believe the new Kodak theatre at Hollywood and Vine did away with the McDonald’s there, unless it’s inside the massive complex that houses the theatre along with a cool looking bowling alley, stores, etc. It was just what the area needed. In fact, Hollywood Blvd. has really cleaned up since I’ve been here. I moved out from NY in 1978.
    @ Sri… yes my Aussie friends have seen it and one of them will be receiving the original art for his/her birthday (don’t want to reveal the sex of the person and give away the surprise!). I’m hoping the person won’t bother to read these comments! LOL!!! 🙂
    Thank you all again for posting such heart warming comments. You are all truly special people! Consider yourselves hugged!

  14. Rycky Creations permalink
    February 1, 2012 1:11 am

    Great spotlight … enjoyed “meeting” you, Laura and reading your story!

  15. March 27, 2012 5:00 pm

    One of my favorite artists! Love your card 2012 sooo much!!

    Happy to see you featured!

    Best and Blessings,

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