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Design Spotlight: Liz Van Steenburgh

February 22, 2012

Our Design Spotlight today falls on Liz Van Steenburgh of Starstock Greetings – thanks for letting us catch a glimpse of you and your work!

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I’m Liz Van Steenburgh from Starstock Greetings.  I’m a self-taught photographer and graphic designer from rural New York State.

After many years with a strong interest in photography and other creative endeavors, I took the plunge about 7 years ago with a cheap $100 camera and joined a few stock photography agencies, when they were all brand new businesses.  Being a stock photographer has taught me quite alot about photography and creativity in general.  I now work full time for one of the major stock photo companies in a much less glamorous position 🙂

My focus soon turned to graphic design, and I learned about GCU through my friend and fellow contributor, Denise, from dbvisualarts, and started making cards from my stock photos.  Needing a little more variety, I started buying commercial-use graphics and clipart from people with much more talent for Illustration than I could ever hope to have.

Thanks to their talent and generosity in offering products and licenses that allow me to create cards and products from their work, I now enjoy a fairly successful graphic design business, making cards, invitations and other printable items.  I really enjoy mixing graphics, type and colors to come up with something new.  I also enjoy blending my photographs with grungy textures to give them a whole new (old) look, as I’m a big fan of that whole aged, textured, torn and tattered look.

Despite all the graphic art I have purchased and all the photographs I have taken, my best selling card series at GCU doesn’t incorporate graphics OR photography.  I made this using some basic Photoshop shapes and 1 bow brush.  It continues to sell constantly, much to my amazement.  I guess there’s something to be said about “less is more”.  I hope it encourages those who may feel that only professional photographers or artists can succeed, because this card clearly shows that is not necessarily the case at all.

Thank you for the opportunity to share a little bit about myself with all of you.

9 Comments leave one →
  1. Laura J. Holman's avatar
    February 22, 2012 9:25 am

    So nice to read about you Liz, and I agree that many times less is truly more. Your card is a very strong, clean design. Well done!

  2. naquaiya's avatar
    February 22, 2012 4:01 pm

    Love this design and good for you all the way around!

  3. Kati's avatar
    Kati permalink
    February 22, 2012 8:00 pm

    Thanks for sharing Liz. Your enthusiasm is catching. “Less is more” certainly does seem to be true. I have to remind myself of that sometime. Enjoyed visiting your store and your truly delightful graphic design talents. Kati, Anura Design Studio

  4. Dragonfire Graphics's avatar
    February 22, 2012 9:15 pm

    Very nice read Liz. Great to get to know you. Your designs are wonderful!

  5. Liz's avatar
    Liz permalink
    February 24, 2012 12:28 am

    Thank you all for reading and visiting my store!

  6. Mindy Rosso's avatar
    February 25, 2012 1:07 am

    A great read, thanks for sharing Liz!

  7. Janet Lee Designs's avatar
    February 25, 2012 6:18 am

    Liz, it’s always nice to read about a fellow artist. Wonderful read.
    I agree with “Less is More”.
    Wonderful card, very crisp design!
    Janet Lee

  8. Michael's avatar
    Michael permalink
    February 26, 2012 1:08 am

    Your work is tremendous! This design sells because it is simple and elegant. Your talent is in your ability to create using elements to come up with beautiful and eye catching designs. Congrats on being featured, well deserved!

  9. Shay Lacy's avatar
    Shay Lacy permalink
    February 26, 2012 11:56 pm

    Liz: Congratulations on this spotlight. It’s well warranted. You have an eye for micro detail and for making beauty “pop” for others to see and enjoy. Thanks for sharing your story.

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