Rainbow Connection: Wedding Edition, September 2012

If you’re an artist designing greeting cards at Greeting Card Universe, you probably already know that wedding related cards – bridal party invitations in particular- are very hot sellers. It’s also a competitive category. If you’re ready to throw your hat in the ring, or if you’re already designing wedding related cards, you should be aware that brides are actively seeking the most fashionable, trendy color schemes and trends to incorporate into their weddings.

What does this mean to you? You need to stay on top of growing trends in wedding design and themes if you’re serious about competing for the attention of choosy brides. And you should be making color/theme coordinated sets (announcement, save the date, invitation, bridal party invites, thank you, etc) and telling customers how to find them on GCU to give yourself as many sales opportunities as possible.

Keeping up with trends will give you a definite edge. In this special Wedding edition of the Rainbow Connection, we’ll talk about current wedding trends.

For example, some of the up and coming themes for weddings are rustic/farm, Bohemian, and vintage. Don’t know what this means? Don’t know where to find the trendiest wedding colors? Pinterest is a great resource for inspiration and information that’s up-to-date and relevant to your design needs. The links below will give you a start.

Rustic Weddings

Bohemian Weddings

Vintage Weddings

Wedding Color Palettes

And here are three popular wedding palettes for you to consider. Don’t forget to include the colors you use in your card titles, keywords, and Artist Notes.

Lavender, Honey, and Peach

Woodland Browns and Greens

Watermelon and Spearmint

As always, these are RGB colors. I’ve given you the hex numbers to make it easy to use these colors in your favorite graphics editing program. Have fun!