Tips and Tricks: Orphan Categories – Back to School

Orphan Categories: Back to School

The time of year made us start thinking about kids returning to school. It’s a little late for artists to submit cards for this year, but for next year, there are some definitely wide open fields out there.

Occasions  > School Days > Back to School has almost 200 cards. However, the sub-categories are virtually empty.

Back to Elementary School
Back to Middle School
Back to High School
Grade Specific

Off to College > General
Off to College > Relationship Specific

These sub-categories have very few cards in them. There’s a niche here waiting for a clever artist to take advantage. Not only designing great cards for these sub-cats, but also promoting the idea on social media and elsewhere. This is how you identify and fill a niche market – find a category that isn’t getting lots of attention, make it yours, and build it up through marketing.

Have fun!