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Critique Clinic – August 9-11, 2013

August 9, 2013

How does it work? For three days a week (Friday-Sunday midnight), I will open the clinic to any artist who wants an honest peer review and critique of a card which gets plenty of clicks but no sales, so something’s probably not quite right, or you’ve got a new design you want to test drive, or you’re unsure about the marketability of a card. Or perhaps you’re a newbie who isn’t sure if a card is up to a marketable standard. Anyone is welcome to participate. In fact, I encourage everyone to at least look at the cards in question and read the critique comments – you may learn something. The purpose of the clinic is to help artists improve the commercial appeal and marketability of their cards.


  • ONE card per artist only.
  • Card must be intended for sale at Greeting Card Universe.
  • To submit a card for critique, post a link to the card at GCU in the comments section of this clinic post. Allowances will be made if you’ve had a card declined, or made a new design you’d like advice on before submission. Give us the link where we can see the card, such as your private gallery, Flickr, Tinypic, etc. If you do give a private gallery link, be sure your private module gallery is ON. Please do not post links to your Manage Cards section – do you really want strangers tinkering with your cards? And please don’t ask us to critique a card that’s pending review – we can’t see it until it’s approved.
  • Any artist is free to comment and/or give a critique of a submitted card. HOWEVER, post-and-run comments like “great card” or “you suck” will not be tolerated, nor will abuse. Criticism should be constructive, not destructive. Play nice or you will be banned.
  • I also won’t tolerate temper tantrums if you decide your “artistic integrity” is being stepped on because you asked for a critique, and someone told you the photo you’re using isn’t in focus. If you can’t take honest criticism, don’t submit. Once gets you a warning; twice and you’re banned from submitting in the future.
  • Artists who critique may do so by giving their opinion, posting an example of another card, or pointing the submitter to a video, on-line article, or other helpful suggestion.
  • Don’t forget that artists who are giving you tips and helpful advice are volunteering their time and trouble. Be nice. A link back to their store on your website or blog is appreciated (but not mandatory).
  • You are free not to take any advice offered. There’s no guarantee any card will be a bestseller, so don’t come into the clinic with unrealistic expectations.
  • Rules may change as we go along and we see how things turn out, okay?

So without any further ado, I declare this week’s Critique Clinic open!

3 Comments leave one →
  1. Christine burn permalink
    August 9, 2013 7:27 am

    This card has been clicked more than any other card in my collection and yet no sales! I intend to adjust dimensions and border somehow but would welcome any comments as to how or any other suggestions.

    • August 9, 2013 7:44 am

      I don’t think there’s anything wrong with the card per se, but we know cards with a purpose – like birthday, anniversary, etc – just sell better than blank cards. Most shoppers will look at a card because of pleasing artwork, but they generally make their buying decision based on what the card says inside. Watch people at a card rack in a store sometime, you’ll see exactly what I mean.

      The image here suggests a hen party, a “spring chicken” humorous birthday card, a “hey chick” thinking of you card, a “don’t be chicken” humorous birthday card. I’m sure you can think of others.

      It’s always a good idea to get as much leverage out of your images as you can to maximize your sales potential. The rule is you can use the same image 3 times. You can find out more about that here:

      Click on the 3x Image Use Rule (2nd row, 1st video).


      • Christine burn permalink
        August 9, 2013 10:51 am

        Thanks Corrie. I do have this image with plain old Happy Birthday and Happy Easter messages. I guess I need to be a bit more adventurous in my texts.

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