Tips and Tricks: Practical Typography + New Font

Typography is an important aspect of greeting card design. Inexperienced artists may not realize there are rules. The rules exist for good reasons. Here’s an excellent primer: Butterick’s Practical Typography. This site will give you a crash course in typography that will not only help you design more marketable cards, but assist you in avoiding Declines and Return for Edits.

As a bonus, here’s a font that’s on sale and practically free right now: Amorie comes in a number of weights, italic, bold, etc. Each one is only $4 – a real bargain! Pick up one or two to use in your work. Amorie is a trendy new “skinny” font. See an example below of Amorie Modella Light.