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Tips and Tricks: Practical Typography + New Font

May 1, 2014

Typography is an important aspect of greeting card design. Inexperienced artists may not realize there are rules. The rules exist for good reasons. Here’s an excellent primer: Butterick’s Practical Typography. This site will give you a crash course in typography that will not only help you design more marketable cards, but assist you in avoiding Declines and Return for Edits.

As a bonus, here’s a font that’s on sale and practically free right now: Amorie comes in a number of weights, italic, bold, etc. Each one is only $4 – a real bargain! Pick up one or two to use in your work. Amorie is a trendy new “skinny” font. See an example below of Amorie Modella Light.

5-2014-amorie font

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