Nuts and Bolts: Design of the Day

I’ll bet at least some of you are wondering, “How the heck do I win the Design of the Day award?” Well, I figured you might be,  here’s the scoop.

The exact process of how a card is chosen by the GCU Team to win the Design of the Day remains a mystery (in much the same way as reviewers’ real identities are protected). However, there are some guidelines.

• For technical reasons, at this time only portrait (5×7) cards are eligible (I totally understand this one – I measured the available space, and a landscape card wouldn’t fit).
• Recently approved cards and new artists get preference.
• Eligible cards are top notch in their design with excellent composition, high marketability, and commercial appeal. Whether photography or illustration based, an eligible card must show a high degree of professionalism in all areas, and both design and verse should be relevant to the chosen category.
• To reflect the fact that Greeting Card Universe’s success is due to its selection of highly unique greeting cards for every imaginable occasion and purposes, cards designed for a specific purpose and containing a relevant inside verse are preferred.
• An effort is made not to choose the same artist twice in the same month.

How do you know if you’ve won the Design of the Day? You’ll receive a notification via your GCU store through the Contact This Artist link (and every one of you should have that module ON in your store for obvious reasons). I saw the other day that Team GCU has also recently started adding a five star review to winning cards, so watch for that as well.

What can you do to promote the Design of the Day? If you’ve won, you’ve got bragging rights, so go for it! Especially spread the word on your social media sites like Facebook and Twitter, and/or on your blog and/or website.