Nuts & Bolts – Change or New Submission
There are times and reasons to update an existing card design. It can be tricky to know when to update the image on an existing card and when to create and submit a new one. Here are some helpful GCU’s guidelines.
Changes or Edits to an Existing Card’s Image are Only Permitted to:
a) Correct an error – correct a typo, fix a margin allowance, remove artist credits, etc.
b) Improve the original design using similar elements as the original design and retaining the original design’s main elements, style, and tone.
c) Update the design to reflect relevant Year – most common on Graduation, Christmas, New Year, Reunion cards.
The Following Changes to an Existing Card’s Image are NOT Permitted and Should Instead be Submitted as a NEW Card:
1. Design changes that result in a new category and/or new occasion and/or new elements featured in the design
2. New design featuring elements and overall style/tone not evident or not in the spirit of the original design
GCU has some very specific guidelines for updating Chinese New Year cards:
Chinese zodiac specific designs are the strongest selling Chinese New Year (CNY) cards on GCU. For this reason GCU will discriminate card and category approvals of Chinese New Year (CNY) cards. Only zodiac specific designs will be approved under the zodiac specific categories (ie: Holidays >> Chinese New Year >> Year of the Monkey, etc.). The front of the card must have zodiac specific image and / or text. Cards that are also year specific (ie: 2016) on the front or inside will be approved under the appropriate subcategory (ie: Holidays >> Chinese New Year >> Year of the Monkey >> Year Specific, etc.).
CNY cards that are NOT zodiac specific in the front design will be approved under the appropriate “general” category. This includes many of the universal symbols of the holiday (bamboo, koi, tea, fruit, firecrackers, red envelopes, etc.). If the card has year specific content (ie: 2016) or the zodiac is addressed on the inside verse only these cards will be approved in Holidays >> Chinese New Year >> Year Specific.
Note: The Dragon is the only zodiac animal sign GCU will considered as a universal symbol of the holiday and permitted to be used outside of its zodiac year (Year of the Dragon).
You CAN update the year on CNY cards, both zodiac and non-zodiac specific cards, see permitted examples:
You CANNOT update a Year of the Monkey design to a Year of the Ox design for example. Instead you should create and submit a new card(s).
Additional Considerations & Tips:
Changing the image of an approved card does carry some risk as the review team does not give it a once over. If you are changing images on approved cards you are welcome to send an email to the review team with a list of pid#s and ask them for a review. A second set of eyes never hurts. If intending to update a like-image collection we suggest you update only one card first and have the review team give it a review before proceeding with the balance. This will save you time and grief in case your edits to not meet the Submission Guidelines.
The review team is also happy to return cards to you for edits on request. So if you know you are doing some minor makeovers these cards can be taken offline until your changes are made and resubmitted for re-review.
Remember to use the Note to Reviewer field on cards you are resubmitting with updated images noting the changes you’ve made so we’re all on the same page.
Lastly, re-think making changes to strong selling cards. Maybe you feel the need to freshen them up. Don’t ruin a good thing! Leave it alone and instead create a new card. You just might end up with two strong sellers.
Why is GCU so picky about this? Here are some considerations that make this important:
GCU needs to maintain consistency of design to the product id #, it should reflect the same card over time so shoppers coming back for a specific card can find that design. Minor improvements and edits are acceptable and encouraged but major design changes will cause confusion for shoppers and may result in lost sales for repeat orders.
We encourage you to create new designs. This expands your opportunity for sales, you will have established designs available for repeat orders and new designs will offer further sales opportunities!