Rainbow Connection: Pantone Color 2018 – Ultra Violet

The official color of 2018 is a saturated, intense, blue-toned shade of purple called Ultra Violet, also known as Pantone 18-3838.

“Purple is a complex color,” says Lee Eiseman, executive director of the Pantone Color Institute. “We’re in a complex time; this is a complex color.”

Purple, of all the colors in the spectrum, embodies this situation best, as Pantone explains. “[Ultra Violet] is a very provocative shade, but it’s also a thoughtful color–it sounds like a bit of an oxymoron,” Eiseman says. “This is the kind of color attached, historically, to originality, ingenuity, and visionary thinking. These are the elements we need to create a meaningful future. Inventiveness and imagination is something we seek in our personal lives and business worlds. People are looking for that ‘magic bullet,’ and this shade is the perfect shade to lead right into it . . . It’s intriguing, fascinating, and magical.”