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Nuts and Bolts: Fortifying Meta-data – Age Range

March 30, 2018

Nuts & Bolts – Fortifying Meta-data – Age Range


Consider adding additional descriptive terms to your cards’ meta-data to help searching shoppers find EXACTLY what they want. By card meta-data, we mean card title, keywords and Artist’s Notes. Shoppers shop via categories, onsite search and also search terms within category. Sometimes that is not enough especially as GCU grows with more and more cards in each category. We need to offer shoppers ways to narrow down their choices quickly and accurately so they can find the perfect card!


The better and most accurate description you give your card the best chance of it being found by a shopper. Believe it or not, as specific and refined our categories are sometimes it isn’t granular enough. Think about including terms specific to your card as they relate to: age, gender, tone, style


For example, general cards for a grandson’s birthday are not all as general as we’d like to think.  They range in style, sentiment, and age range. A search within category of these cards could easily help shoppers narrowed down if cards include appropriate age category terms like: infant, baby, child, toddler, youth, teen, teenager, adult, senior.


Take a look for yourself at the variety of age appropriate designs in:


Now add a search term within the category child for example or teen or “teenager”.
If the card is generally applicable across all ages then NO age differentiating terms need to be used. GCU stresses for meta-data like category selection to be what the card IS, not what it could be.
See this related blog article on Easter for Adult Grandchildren.
We will give more examples in future Nuts & Bolts.


The difference is made in the details!


GCU Community Manager
2 Comments leave one →
  1. March 31, 2018 11:34 am

    Great tips! Thank you!

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