Nuts and Bolts: Promotion: Coping with Coronavirus
March 27, 2020
Nuts & Bolts – Promotion: Coping with Coronavirus
One thing is evident during this time of isolation, people are missing people! Online video chat and phone calls to touch base are on the rise, as is snail mail.
A shopper recently shared this:
“Just got around to opening my most recent order from you. I had looked for an appropriate card to send to people who are stressed out by the pandemic. I didn’t really find what I wanted, but when I opened the box today I was thrilled! The cards are just perfect. Thanks so much. Your site has never been more needed than right now. I love being able to customize the cards that I order. You guys are the best! Please stay safe.”
To help, GCU will be launching Coping with Coronavirus offering shoppers 1 card for $1. This is a one per user promotion and will expire 5/01/20. It applies to any single card the shopper chooses, not just the new collection of coronavirus cards. Depending on the response, we may extend it longer.
GCU will forgo earnings on these card sales and only recoup postage/shipping costs. Transactions using this single card promotion will post as 0 earnings for the artist on that card only. To compensate artists for the lack of earnings on these single card orders, GCU will manually adjust earnings accordingly to be reflected in 2nd quarter earnings. This will most likely be the minimum 10cent/card earning that GCU committed to never go below.
We hope this will help send some smiles as we all cope with the new normal of COVID-19 and the challenges of isolation and social distancing.
Stay home, be well, remain healthy!
Here is the related post on the forum for comments and questions.
The difference is made in the details!
Mindy
GCU Community Manager
GCU Community Manager
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