Nuts and Bolts: Fortify Meta-data for Flowers & Colors

We have talked a lot about fortifying your cards’ meta-data. In simple words, be specific. The more specific terms you use in your card title, keywords, and Artist’s Notes that apply to your card the more accurate shopping experience for GCU shoppers. The end result? A shopper finding their perfect card!

In light of April’s Design Challenge theme, Roses, be sure to be specific in your meta-data to help shoppers find their favorite rose. Many rose lovers have a favorite color. Many rose colors have a meaning or significance that may be important to the shopper and meaningful to the occasion.  Here is one such guide.

Similar to other subject matter like dog breeds, rose fans may also be partial to a type or variety of rose. So if you know what kind it is, include that in your meta-data as well.  Different Rose Types.

Be intentional in the color roses you choose for your cards’ occasions and be intentional in the terms you use to describe them in your meta-data.