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Rainbow Connection: Pantone Fashion Colors 2020

September 10, 2019

 

The Pantone Color Institute, Pantone’s trend forecasting and color consultancy, the Fashion Color Trend Report is your guide to the season’s most important color trends. This report features the top 12 colors, as well as four classic neutrals, we can expect to see on the New York runway as fashion designers introduce their new spring/summer collections.

 

 

 

Nuts and Bolts: Custom Card Requests, Be Holiday Ready.

September 6, 2019

Nuts & Bolts – Custom Card Requests, Be Holiday Ready 
 
Were you out of town, on vacation or temporarily too busy to accept custom requests? With Summer coming to a close and school back in session, be sure to set shoppers expectations by having your Custom Request setting and message accurately reflect your availability.

 

Holiday card sales are in full swing and we usually see an increase in custom design requests.
Make sure you are ready!  Double check that your setting is YES if you are available for custom requests.  Additionally update your message to shoppers that reflects your turnaround time or holiday deadlines.

 

Setting and message changes are via the Global Preferences page.

 

Please see this related posting for more about Custom Requests.

 

See this prior Custom Card Requests, Holiday Ready post for more tips.

 

TIPS
* There can be up to a 24 hour delay in your updated message displaying on the site.
* Since there are often email deliver-ability issues it is wise to check the Manage Custom Request tool periodically to make sure you have not overlooked any requests.

 

The difference is made in the details!

 

Mindy

GCU Community Manager

Wanted New Cards: Pet Sympathy Euthanasia Cats / Horses.

September 5, 2019

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Wanted Cards – Pet Sympathy Euthanasia Cats / Horses

 

Shoppers turn to cards for many occasions where they are at a loss for words.  A card that resonates with them and shares the sentiment they want to convey and in a verse that they cannot utter themselves.

 

Please consider creating cards for Pet Euthanasia Sympathy cards specifically for Cats and Horses.
These cards will go here:

 

Also consider card submissions for smaller pets such as rabbits, guinea pigs, ferrets, rats, hamsters, reptiles & birds.

 

Please use a caring and tender heart in the images and verses you choose.  These cards are similar to the loss of a pet sympathy cards but more specific in verse as to the difficult decision of euthanasia.

Freebie Wednesday: Free Cactuses again and again.

September 4, 2019

Freebie Wednesday:

 

The Hungry JPEG has 65 PNG files (of which 25 are compositions) of Cactuses. Available for 13 days only, so don’t miss out!

 

 

 

 

This product comes with a complete commercial license.

 

Rainbow Connection: Honey.

September 3, 2019

 

September is National Honey Month. Let’s get inspired!

 

Dash of Inspiration: September 2019 Design Challenge

September 2, 2019
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Happy Labor Day, everyone! Any stock cards created for last month’s challenge that have a creation date prior to September 1st, will still be eligible for entry, so we’ll be waiting for the review team to return on September 2nd before sending that challenge out for voting. In the meantime, let’s begin a new challenge …

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Theme: Hand in Hand

Requirements:

  • Create a brand new design Any design with holding “hands” (could be paws, twigs, stems etc.) and any other elements within the design.
  • Write your own verse/message, be creative and write a message that clearly speaks to your imagery, occasion and recipient. Tie in the “hand in hand” theme.
  • Blank verse will not be considered for entry in this challenge.

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Entry Deadline: Monday, September 30th

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How to Enter: Post the PID (card number) and the URL (public storefront link – please WAIT for the card to be available in the public marketplace, please DO NOT post a link to your Manage Cards area) as a post in the challenge blog. We’ll forward your entry to the jury.

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Category:

  • Any category well-suited to the imagery/occasion/message.

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Rules:

  • Submission must meet GCU’s Submission Guidelines and be Approved through the usual Review Cycle– Fast Track your submission with this in the Notes to Reviewer: September Design Challenge Submission here is the link to the blog post: (include THIS blog post URL)
  • Only ONE card per artist per challenge.
  • Submissions must be NEW, no existing designs.
  • Your entry must meet the Challenge Requirements and Theme or it will not be included in the challenge.
  • Stock Card Creations entries will not be accepted.
  • Your designs should differ from those already offered in the category of your choice to offer shoppers a variety of choices, not more of the same.

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BLIND Judging: We hope each of you enters every month. Entries are submitted anonymously for judging by the GCU Challenge Jury which means that before and during the challenge, judges do not have any way of knowing what artist is behind each entry. This eliminates any and all concerns with ‘favoritism’. Results will post on the Community Blog. The jury will judge the entries on the following criteria:

  • How well the card meets the Challenge Requirements and Theme.
  • How well the card speaks to the Category the artist chooses for the card submission.
  • Creativity, Execution and Marketability.

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Winners: 1st Place:

  • The winning designer’s card and store will be featured on the GCU Public Blog the blog which customers view and follow.
  • As well as featured on the GCU Public Facebook Page over 57,000 followers, now THAT’S exposure!
  • The winning card will be Design of the Day following the announcement of the winners (within 48-hours).

    EXCEPTION: Horizontal (landscape) cards may not be featured as DOD due to GCU Home Page space restrictions. In these cases, GCU will choose a different vertically oriented card from your store to feature as DOD. Thank you for your understanding and apologies for this limitation.

  • The winning card will be added to the Greeting Card Universe Design Challenge Winners Pinterest Board – currently GCU’s Pinterest Page followers: 4K!
  • The winning card, should the artist choose, may be referenced in a new series by the winning artist and he/she may Fast Track all cards in the new series (being sure to give the Challenge URL and winning card PID in your Notes to Reviewer for each card in this series).
  • Winning card will be included in a marketing email to over 100,000 customers!
  • GCU will create a Meet the Team board for the winning artist under the Pinterest GCU account where the winning artist will be able to pin and promote her own storefront and all that makes them a unique card designer and one of GCU’s artistic community team member.
  • Winning card will be posted on GCU’s Instagram with 6,800 followers and counting!
  • GCU will create a Meet the Team board for the winning artist under the Pinterest GCU account where the winning artist will be able to pin and promote her own storefront and all that makes them a unique card designer and one of GCU’s artistic community team member.
  • NEW! – 10 free greeting card credits added to your GCU account. Apply them at checkout and they never expire.
  • NEW! – A Design Challenge GCU digital award!

2nd Place:

  • Your submission will be Design of the Day the following week of announcing the Challenge winners (within 7-days).

    EXCEPTION: Horizontal (landscape) cards may not be featured as DOD due to GCU Home Page space restrictions. In these cases, GCU will choose a different vertically oriented card from your store to feature as DOD. Thank you for your understanding and apologies for this limitation.

  • Your card will be added to the Greeting Card Universe Design Challenge Winners Pinterest Board.
  • Winning card will be included in a marketing email to over 100,000 customers!
  • Winning card will be posted on GCU’s Instagram with 6,800 followers and counting!
  • NEW! – 5 free greeting card credits added to your GCU account. Apply them at checkout and they never expire.
  • NEW! – A Design Challenge GCU digital award!

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Tips:

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Be inspired to create and learn something new!

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Doreen Erhardt©

Nuts and Bolts: Color Variation Considerations.

August 30, 2019

Nuts & Bolts – Color Variation Considerations

 

So many color options!  Sometimes it is hard to choose which color combination to use in a card design. Shoppers feel the same way when shopping for a card and it’s nice to give them choices. This is why GCU allows (and encourages) artists the luxury to offer a card in up to three different colors. This is especially true for holiday photo cards, graduation, and wedding oriented cards where colors may be key to the occasion/event.

 

Here is an example of a Christmas card design by GCU artist Ness Nordberg of The XMAS Store:

 

 

 

 

Additional color combinations that you feel are important to offer beyond the permitted three can be submitted to your Private Gallery.

 

NOTE: consider adding in your product description (Artist’s Notes) something like this “this design is also offered in red/green pid#XXXXX, black/gold pid#XXXXX combinations in my store. You can also find additional color combinations in my Private Gallery.” 

 

Keep an eye on GCU’s Rainbow Connection features each week for inspiration.

 

The difference is made in the details!

 

Mindy

GCU Community Manager

Wanted New Cards: Retirement Archbishop.

August 29, 2019

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Wanted Cards – Retirement Archbishop
 
The following new occupational specific category is in need of cards:
We’d like you to create at least one card for these categories using the Stock Cards function or your own graphic designs.  Remember, when you’re submitting your new card, add a little note about the intended category in your Notes to Reviewers. Be specific, be inventive, be clever, be creative. Go for it!

Freebie Wednesday: Cute Unicorn.

August 28, 2019

Freebie Wednesday:

 

The Hungry JPEG has a lovely free set of Unicorns (patterns, posters, stickers) on offer. Cute Unicorn by owl.asya is available for 6 days only, so don’t miss out!

 

 

This product comes with a complete commercial license.

 

Nuts and Bolts: Update Winter Holiday YEAR specific cards.

August 23, 2019

Nuts & Bolts – Update Winter Holiday YEAR specific cards 

 

Believe it or not, Winter holiday card sales have already begun.  Do you offer Year Specific designs?  Be sure not to miss out on sales or worse, have your card taken offline because you’ve neglected to update it for the new year.
Not only should images be updated but also card titles, keywords and artist notes.  This even applies to custom front designs to make them more marketable and avoid shopper errors.

 

Please take the time now to update your designs before 9/23.  After 9/23/19, GCU will take any outdated cards offline.
 
Christmas cards should reflect the current year (2019) and New Year cards should reflect the coming or new year (2020).
 
TIP: A quick way to pinpoint the bulk of your related cards is to search your storefront entering in the search box “<holiday name year>” ie: “christmas 2018”, “new year 2019”.

 

The difference is made in the details!

 

Mindy

GCU Community Manager