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After carefully monitoring the Pantone Color of the Year’s official countdown tracker this week, it was a thrill to learn their official pick for 2024 is Peach Fuzz 13-1023, a soothing and gentle (of course) peach shade—a warm and subtle middle ground between orange and pink.

Each year, the Pantone Color Institute chooses a particular color as the “Color of the Year.” This color is meant to reflect the current state of the world and cultural trends, and it is often used in fashion, design, and other industries. The process of choosing the color of the year involves a team of experts who study various factors, including fashion, entertainment, art, politics, and social media. They look for emerging color trends and select a color that they believe will be relevant and influential in the year ahead. The color is then announced in the fall, and it becomes widely used in various industries in the following year.

Subtly sensual, PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness. An appealing peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz inspires belonging, recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from. Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth. Sensitive but sweet and airy, PANTONE 13-1023 Peach Fuzz evokes a new modernity. While centered in the human experience of enriching and nurturing the mind, body, and soul, it is also a quietly sophisticated and contemporary peach with depth whose gentle lightness is understated but impactful, bringing beauty to the digital world. Poetic and romantic, a clean peach tone with a vintage vibe, PANTONE 13-1023 Peach Fuzz reflects the past yet has been refashioned with a contemporary ambiance.

Read more about the Pantone Color of 2024 on their site (click here).

Check out GCU’s special Peach Fuzz Pinterest Mood Board

CNN Style about the new Pantone Color of the Year:

Peach tones have been a fixture of the Spring-Summer 2024 runways, particularly in Milan with Italian houses such as Gucci, Jil Sander and Sportmax leading the way. At the Oscars Vanity Fair Afterparty in March, Hilary Duff wore a lingerie-inspired, peach-hued Dolce & Gabbana gown. Shortly after, Uma Thurman attended the Women Making History Awards in a Prada Fall-Winter 2023 gabardine dress in the same color (to read the whole article click here)

Read the comments from The New York Times Style Desk: Will it catch fire the way millennial pink did?

VOGUE Runway: Peach Fuzz, Pantone’s 2024 Color of the Year, Is a Call for Human Connection.

PANTONE 13-1023 Peach Fuzz, as it’s officially called, is described as a “velvety gentle peach tone, whose all-embracing spirit enriches mind, body, and soul.” A light shade of orange, with an evocative name that immediately recalls human touch (in perhaps a too specifically white skin range), has been chosen to represent the desire of meeting in real life, connecting in person away from technology and touch screens. But of course, the Color of the Year tradition is not an altruistic endeavor, and there are several collaborations planned including those that focus on interior design (wallpaper by Spoonflower and rugs by Ruggable), beauty (with San Francisco-based Shades by Shan), and of course, technology (Motorola cell phones).

Spoonflower is partnering with Pantone to bring the Color of the Year 2024 to life with an exclusive launch collection of original designs by Spoonflower artists. For more, go to their Instragram.

Pantone on Instagram.

#pantonepeachfuzz

Last week @Pantone announced the 2024 color of the year: Peach Fuzz! We were able to take a look through Jacqueline Kennedy’s wardrobe and find a dress in that color: this peach-colored silk dress she wore during her 1962 state visit to India. (from @JFKLibrary on twitter)

Watch a YouTube video from The Style Coach on How To Wear Peach Fuzz.

CNN Today News on Pantone’s Peach Fuzz announcement.

ABC News on YouTube.