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Design Spotlight: Diana Delosh

June 3, 2011

Today’s Spotlight is on Diana Delosh.

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I have a warm spot in my heart for Groundhog Escapes as this was my AHA design moment on GCU. Groundhog Escapes was originally created for an illustration Contest for Groundhog’s day. My ink and watercolor illustration depicts Puxatawny Phil climbing out his side window to escape from the animals at his front door that wanted to know when Spring was coming. Ah, the pressures of being a famous prognosticating animal. It didn’t win the contest but Β a short time later I joined GCU and noticed that it had a Groundhog’s Day category.

“Who buys/sends Groundhogs day cards?” was my first reaction but as GCU had the category and I had a fitting design – why not? Needless to say it sold and more importantly it was my first bulk order. Which made me realize that selling greeting cards online wasn’t just about wonderful art and quantity, although that helps, it was about fulfilling a need that wasn’t filled by your local card shop. Four years later, it’s no longer my best selling card, but it is still a steady seller.

AHA! Design holiday cards, especially for the lesser holidays and of course fill in with everyday designs. Now to match the usage with my vision. Designing cards gives me an excuse to draw whimsical animals and a story behind them, throw in some florals and yummies and I’m a very happy working artist.

11 Comments leave one →
  1. Janet Lee's avatar
    June 3, 2011 6:25 am

    Diana, what a wonderful piece of art, and I love the humor behind it.
    No wonder it was a best seller, Congrats!

  2. barbara schreiber's avatar
    June 3, 2011 6:57 am

    Hello Diana,
    For a long time I’ve admired your sweet little animals.
    What a great way to have started online sales of greeting cards!
    Wishing you a long life of being a happy working artists with lots of yummies and florals thrown in πŸ™‚
    Cheers, barbara

  3. Diana Delosh's avatar
    June 3, 2011 1:26 pm

    Thanks Janet & Barbara!

  4. Doreen/Salon of Art's avatar
    June 3, 2011 2:40 pm

    I’ve been a fan for a awhile Diana! In fact it was your Honey Bears card I sent my hubby for Christmas this past year πŸ™‚ I’m so glad Puxatawny Phil brought you to GCU!

  5. Christie Black's avatar
    June 3, 2011 3:43 pm

    Diana,
    Congratulations on your Spotlight! That card is awesomely cute as are many of yours. I must say, I was right with you when you said who would send groundhog cards….I was amazed to find mine IS my best seller! Kudos to you!

  6. Michele Naquaiya's avatar
    June 3, 2011 4:33 pm

    Diana, I love your cards and your style. This is a great story because it shows that everybody’s art can fill a need. Who would have thought a card could be designed for Ground Hog Day. Thanks for sharing the details. whooppie!

    • Avis Rawlinson's avatar
      June 3, 2011 5:38 pm

      Congratulations on being in the spotlight Diana! I love your art, and this was an especially cute card…what an imagination you have! I’ve never sent or received a Groundhog Day card in my life, but there’s always a first time…and you filled a need for quite a few it seems!

  7. Candace Palmer's avatar
    Candace Palmer permalink
    June 4, 2011 2:51 am

    Darling illustration as is all your artwork. Congratulations on your Design Spotlight, too!

  8. Mary Kay's avatar
    June 9, 2011 2:29 pm

    Sooo adorable!!! It totally makes me smile! I love this idea! Best of luck to you and Congratulations!!

  9. Richard Toglia's avatar
    Richard Toglia permalink
    June 12, 2011 7:41 pm

    Hello Diana,

    I’m new at GCU.
    I was thinking of doing a Groundhog Day card and began checking to see what other artistd had done when I found your drawing. What a good idea! It isn’t even contrived. There should be a children’s book based on this. I know that it’s hard to break into book publiishing but the history of this card as a best seller should raise some eyebrows. (Maybe you have already published – I hope so)

    I have been an illustrator for many years but have never done cards before. My storefront only has a few things in it so far – RT Images.

  10. Vicky's avatar
    June 16, 2011 3:45 pm

    Great cardI bet it made people start sending Groundhog Day cards.

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